stakeholder engagement

Stakeholders are individuals or organizations with an interest in the success or failure of a project or entity. Potential stakeholders in a company may include customers, clients, employees, distributors, wholesalers, retailers, suppliers, partners, creditors, stockholders (shareholders), communities, government courts and departments (city, state, federal, and international), banks, media, institutional investors and fund managers, Labor Unions, Insurers and re-insurers, NGOs, media, business groups, trade associations, competitors, the general public, and the environment (local, regional, and global).

Different stakeholders can exercise different types of power, including: voting, legal, economic, and political, and can form coalitions with others. Sustainable organizations should identify stakeholders and maintain dialog with them in order to better understand how to help address stakeholder concerns, operate more effectively, and make better strategic and tactical decisions.

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  • Monsanto, Roundup, glyphosate, USDA, EPA, WHO, IARC, cancer, Leon Kaye,
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  • Homeless Airbnb Listing
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  • Salesforce.com CEO Marc Benioff took to Twitter on Thursday to express his outrage over Indiana's so-called "Religious Freedom Restoration Act." But his leadership goes beyond his company’s opposition to the law.
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  • Fair trade spirits
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  • Religious Freedom Restoration Act, Mike Pence, Indiana, Salesforce.com, LGBT, discrimination, Leon Kaye, human rights, SEA 101, technology companies
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  • Human trafficking, slavery, Tronie Foundation, human rights, Leon Kaye, supply chain, Freedom Seal, ethical certifications, Rani Hong, India
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  • Chipotle
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  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
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nike, innovation, sustainability, green chemistry, corporate social responsibility, Leon Kaye, stakeholder engagement, Nike Material Index

Nike Challenges Customers to Design Their Own Virtual Green Athletic Wear

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Who knew men are so sensitive? Well, certainly not Kimberly-Clark (K-C). The company enraged many dads earlier this month with its new "Dad…

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Why Valentine’s Day is a Fantastic Opportunity for Stakeholder Engagement

Valentine’s Day has had a long history, and for centuries has been celebrated as the day of romantic love. It’s been referred in…
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Kraft Uses Stakeholder Engagement to Achieve Zero Waste in 36 Plants

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Pasture-Raised vs. Industrial Organic: An Egg-cellent Stakeholder Engagement Lesson

The biggest farmers market in San Francisco has revised its standards for egg sellers, limiting approved vendors to those who pasture-raise their chickens…
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Humane Society Makes Strategic Stock Purchase in Major Fast Food Chain

In recent years, advocacy organizations like Greenpeace, PETA, and others have been able to leverage the stakeholder engagement trend and the power of social media to focus…
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How Public Participation in Belize Changed the Course of Cruising

In late 2009 a private development group, with apparent links to Royal Caribbean Cruise Lines, submitted a proposal directly to the Prime Minister…
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Walmart’s Green Room Blog Launches

At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our…

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Michigan Central Station (MCS, or Michigan Central Depot) stands tall as a monument to the time when Detroit was one of America’s most…
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What We Can Learn From the #QantasLuxury Fiasco About Twitter and Engagement

Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company…