stakeholder engagement

Stakeholders are individuals or organizations with an interest in the success or failure of a project or entity. Potential stakeholders in a company may include customers, clients, employees, distributors, wholesalers, retailers, suppliers, partners, creditors, stockholders (shareholders), communities, government courts and departments (city, state, federal, and international), banks, media, institutional investors and fund managers, Labor Unions, Insurers and re-insurers, NGOs, media, business groups, trade associations, competitors, the general public, and the environment (local, regional, and global).

Different stakeholders can exercise different types of power, including: voting, legal, economic, and political, and can form coalitions with others. Sustainable organizations should identify stakeholders and maintain dialog with them in order to better understand how to help address stakeholder concerns, operate more effectively, and make better strategic and tactical decisions.

Kohls, Kohls Department store, solar, solar power, solar energy, stakeholder engagement, energy efficiency, renewable energy credits

Kohl’s Ramps Up Investment in Solar Energy 25% This Year

Already a leader in solar investment and energy efficiency, Kohl’s is adding even more locations across the U.S. to its impressive renewable energy…

Why Big Brands Would Do Well to Engage Kids

Given the technological prowess of today’s youth and their passion for environmentalism, it was only a matter of time before kids started pressuring…

McDonald’s UK New Stakeholder Engagement Website Shows Signs of Progress

Following the failures of McDonald’s twitter campaigns, which have brought a storm of protest against the company, McDonald’s UK decided to try another…
international paper, IP, leon kaye, sustainability, sustainability report, pulp and paper, stakeholder engagement, corporate responsibility, water stewardship

International Paper Sets New Sustainability Goals

Last week International Paper (IP), a $26 billion company with over 60,000 employees worldwide, issued its 2011 sustainability report, full of goals the…
safeway, ryan young, leon kaye, corporate governance, Robert Gordon, stakeholder engagement, facebook, social media, Del Ray Oaks, Del Ray Oaks Safeway, Monterey, Quyen Van Tran

Safeway, Tone Deaf to Stakeholders, Has a Miserable Week

Safeway had a nightmare of a week, and based on the social media firestorm, recent criticism of the supermarket chain over suspending Ryan…

5 Reasons Why Apple’s CSR Strategy Doesn’t Work

The CSR problems of Apple go beyond its reactive strategy. Looking at the main issues Apple has been struggling with in the last…
9 steps_x

Managing Your Employee Volunteer Programs: 9 Steps to Success

Volunteer engagements enable your employees to go out in the community, represent your brand, build relationships, and strengthen communities by sharing their skills…

Kohl’s in the LEED with Energy Efficiency and a More Sustainable Supply Chain

This week Kohl’s issued its first annual corporate social responsibility (CSR) report, which discusses the company's energy efficiency and green building efforts.
nike, innovation, sustainability, green chemistry, corporate social responsibility, Leon Kaye, stakeholder engagement, Nike Material Index

Nike Challenges Customers to Design Their Own Virtual Green Athletic Wear

Nike has just released its most recent sustainability report, an interactive site that allows visitors to create their own green athletic wear.

Hershey’s Sweetens Stakeholder Engagement

Hershey’s is getting with the program, and its most recent CSR report is a step in the right direction on responsible sourcing and…

Seven Steps to Turning Your CSR Report into a Year of Communications Content

Producing a CR report can be expensive. A broader communications platform can help make the most of your investment. Here's how to maximize…

The Truth Will Out: The Power of Crowds

Crowd sourcing and the power of social media are changing the corporate social responsibility and sustainability landscape.
first diaper change

Huggies Ad Suggests: Men are from Mars, Diapers are from Venus

Who knew men are so sensitive? Well, certainly not Kimberly-Clark (K-C). The company enraged many dads earlier this month with its new "Dad…

Top Teams Require Trust Over Peace

By Dr. Lawrence S. Levin One of the most essential yet difficult variables that distinguishes top teams from most executive teams is their…

Why Valentine’s Day is a Fantastic Opportunity for Stakeholder Engagement

Valentine’s Day has had a long history, and for centuries has been celebrated as the day of romantic love. It’s been referred in…