stakeholder engagement

Stakeholders are individuals or organizations with an interest in the success or failure of a project or entity. Potential stakeholders in a company may include customers, clients, employees, distributors, wholesalers, retailers, suppliers, partners, creditors, stockholders (shareholders), communities, government courts and departments (city, state, federal, and international), banks, media, institutional investors and fund managers, Labor Unions, Insurers and re-insurers, NGOs, media, business groups, trade associations, competitors, the general public, and the environment (local, regional, and global).

Different stakeholders can exercise different types of power, including: voting, legal, economic, and political, and can form coalitions with others. Sustainable organizations should identify stakeholders and maintain dialog with them in order to better understand how to help address stakeholder concerns, operate more effectively, and make better strategic and tactical decisions.

The Template for a First Sustainability Report: Liberty Global’s CSR Debut

Liberty Global's first CSR report provides a strong case study of how a company should groom stakeholder engagement and sustainability reporting.

How Symantec Supports People, a Better World and a More Secure Internet

Symantec’s 2012 corporate social responsibility report is a compelling example of how companies should frame challenges and successes to its stakeholders

Floracopeia: The Essence of a Successful and Sustainable Business is Relationship Cultivation

A California purveyor of artisanal essential oils proves that growth and prosperity can be shared among the enterprise, community and the ecosystem. How?…

KitchenAid’s Twitter Debate Fumble Not Deleted Fast Enough

If you are a KitchenAid mixer fan who tuned into Twitter during the Presidential campaign, you might have caught an errant tweet.

How Extended Producer Responsibility Can Boost Recycling Rates

Producers are facing pressure from the public sector and customers to take responsibility for recycling their products. Here's why we have to continue…

GE Launches CSR Portal With Focus on People, Planet and Economy

Now GE is even more forthcoming with its corporate social responsibility (CSR) initiatives and strategy with the launch of its GE Citizenship site.

Apple’s Genius Training – Phony 101 or Great Customer Service?

The Apple Genius Training Workbook provides some interesting insights into the way Apple works to keep customers' cash flowing f with a little…

Why Communication Should Be at the Heart of Any CSR Strategy

When you get into the nitty-gritty of what your corporate responsibility strategy is and what type of goals you are setting for the…

Apple and EPEAT Are Back Together After a Brief Break Up

Apple backpedals on its decision to withdraw from EPEAT after consumer protests.

Top 10 Mistakes in CSR Communications

We covered the seven signs of a great CSR report a few weeks ago, but the truth of the matter is, we see…

Is Avon’s New CSR Blog Ready to Come Calling?

Avon has just started a new CR blog, Avon’s Calling, as the latest effort in its goal to be transparent and to offer…

The New McJobs – Is Apple Exploiting Its Store Employees?

A 6-page New York Times article last weekend uncovered what was known so far mostly to Apple’s current and former employees – the…

Kohl’s Ramps Up Investment in Solar Energy 25% This Year

Already a leader in solar investment and energy efficiency, Kohl’s is adding even more locations across the U.S. to its impressive renewable energy…

Why Big Brands Would Do Well to Engage Kids

Given the technological prowess of today’s youth and their passion for environmentalism, it was only a matter of time before kids started pressuring…

McDonald’s UK New Stakeholder Engagement Website Shows Signs of Progress

Following the failures of McDonald’s twitter campaigns, which have brought a storm of protest against the company, McDonald’s UK decided to try another…