stakeholder engagement

Stakeholders are individuals or organizations with an interest in the success or failure of a project or entity. Potential stakeholders in a company may include customers, clients, employees, distributors, wholesalers, retailers, suppliers, partners, creditors, stockholders (shareholders), communities, government courts and departments (city, state, federal, and international), banks, media, institutional investors and fund managers, Labor Unions, Insurers and re-insurers, NGOs, media, business groups, trade associations, competitors, the general public, and the environment (local, regional, and global).

Different stakeholders can exercise different types of power, including: voting, legal, economic, and political, and can form coalitions with others. Sustainable organizations should identify stakeholders and maintain dialog with them in order to better understand how to help address stakeholder concerns, operate more effectively, and make better strategic and tactical decisions.

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How Public Participation in Belize Changed the Course of Cruising

In late 2009 a private development group, with apparent links to Royal Caribbean Cruise Lines, submitted a proposal directly to the Prime Minister…
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Walmart’s Green Room Blog Launches

At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our…

Crowdsourcing New Ideas for an Old Detroit Icon

Michigan Central Station (MCS, or Michigan Central Depot) stands tall as a monument to the time when Detroit was one of America‚Äôs most…
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What We Can Learn From the #QantasLuxury Fiasco About Twitter and Engagement

Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company…
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Adidas Employee-Run Blog Engages Key Stakeholders

When you think about it, with all the progress that had been made with stakeholder engagement, we still know very little about the…

Stakeholder Engagement Marketing at O.N.E Coconut Water

By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and…
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Moving from Stakeholder Engagement to True Collaboration

For many companies, stakeholder engagement is no longer looked at as just a way to placate stakeholders or balance their competing interests. Stakeholder…
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Keystone XL Pipeline Delayed

In an epic case of stakeholder engagement fail, the Canadian company TransCanada has just seen its signature Keystone XL Pipeline project go down…
Tel Aviv Protests Aug 2011 (courtesy Wiki Commons)

A New Era of Ethical Leadership?

Olfa Strauss' experience this summer and how her company handled protests over rising food costs and wealth inequality in Israel will be an…
On Kigali's Clean Streets Helmets are Mandatory

Rwanda, a Sustainable Singapore of Africa?

This post is part of a series on exploring Rwanda as part of the International Reporting Project’s Gatekeeper Editor trip. Follow along on…
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How Does Stakeholder Engagement Marketing Work?

By Jeff Klein As reflected in the first post in this 3-part series on Stakeholder Engagement Marketing, underlying all business is the opportunity…
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Chrysler Touts Turnaround, Emissions, Diversity in Sustainability Report

Having endured a painful restructuring, Chrysler Group LLC is on the path towards recovery, and released its first ever sustainability report last week.
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Marketing as a Tool for Stakeholder Engagement

By Jeff Klein Marketing is misunderstood. The deeper purpose and potential of marketing are rarely recognized or embodied. While marketing is often used…
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Apple Expands Stakeholder Engagement to Chinese Environmental Groups

Is it possible that a memo is going around among CEOs instructing them to engage more seriously with stakeholders in general and NGOs…
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It Began with a Tomato: Engagement Lessons from Florida’s Tomato Land

What began as the quest for a fresh, juicy, flavorful tomato culminated in a landmark labor rights agreement which is transforming the lives…