stakeholder engagement

Stakeholders are individuals or organizations with an interest in the success or failure of a project or entity. Potential stakeholders in a company may include customers, clients, employees, distributors, wholesalers, retailers, suppliers, partners, creditors, stockholders (shareholders), communities, government courts and departments (city, state, federal, and international), banks, media, institutional investors and fund managers, Labor Unions, Insurers and re-insurers, NGOs, media, business groups, trade associations, competitors, the general public, and the environment (local, regional, and global).

Different stakeholders can exercise different types of power, including: voting, legal, economic, and political, and can form coalitions with others. Sustainable organizations should identify stakeholders and maintain dialog with them in order to better understand how to help address stakeholder concerns, operate more effectively, and make better strategic and tactical decisions.

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Huggies Ad Suggests: Men are from Mars, Diapers are from Venus

Who knew men are so sensitive? Well, certainly not Kimberly-Clark (K-C). The company enraged many dads earlier this month with its new "Dad…

Top Teams Require Trust Over Peace

By Dr. Lawrence S. Levin One of the most essential yet difficult variables that distinguishes top teams from most executive teams is their…
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Why Valentine’s Day is a Fantastic Opportunity for Stakeholder Engagement

Valentine’s Day has had a long history, and for centuries has been celebrated as the day of romantic love. It’s been referred in…
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Kraft Uses Stakeholder Engagement to Achieve Zero Waste in 36 Plants

Achieving zero waste seems to be the biggest goal with many food companies. Coca-Cola has done it. Kit Kat has done it, and…

Community Planning Projects and the Importance of Stakeholder Engagement

By David Jaber When working for more resilient communities or responsible businesses, one pattern that emerges is that they are more process oriented…
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Pasture-Raised vs. Industrial Organic: An Egg-cellent Stakeholder Engagement Lesson

The biggest farmers market in San Francisco has revised its standards for egg sellers, limiting approved vendors to those who pasture-raise their chickens…
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Humane Society Makes Strategic Stock Purchase in Major Fast Food Chain

In recent years, advocacy organizations like Greenpeace, PETA, and others have been able to leverage the stakeholder engagement trend and the power of social media to focus…
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How Public Participation in Belize Changed the Course of Cruising

In late 2009 a private development group, with apparent links to Royal Caribbean Cruise Lines, submitted a proposal directly to the Prime Minister…
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Walmart’s Green Room Blog Launches

At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our…

Crowdsourcing New Ideas for an Old Detroit Icon

Michigan Central Station (MCS, or Michigan Central Depot) stands tall as a monument to the time when Detroit was one of America’s most…
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What We Can Learn From the #QantasLuxury Fiasco About Twitter and Engagement

Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company…
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Adidas Employee-Run Blog Engages Key Stakeholders

When you think about it, with all the progress that had been made with stakeholder engagement, we still know very little about the…

Stakeholder Engagement Marketing at O.N.E Coconut Water

By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and…
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Moving from Stakeholder Engagement to True Collaboration

For many companies, stakeholder engagement is no longer looked at as just a way to placate stakeholders or balance their competing interests. Stakeholder…
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Keystone XL Pipeline Delayed

In an epic case of stakeholder engagement fail, the Canadian company TransCanada has just seen its signature Keystone XL Pipeline project go down…