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The Six-Step Plan US Cellular Uses to Address Customer Frustrations

You know your industry is broken when 52 percent of customers would rather go to the dentist than your store. You know you have to make a major change when the customer experience ends when the customer leaves your store in handcuffs. That was the incident that drove John Coyle, Senior Director of Innovation and [...]
Crowdsource Your Business Strategy: Tips from Portland Net Impact
Your Boss’s “BOS” – Blue Ocean Strategy

Blue Ocean Strategy(BOS) is a fabulous book filled with tools and insights on how to run a successful business by steering away from the competition. BOS provides simple frameworks such as the strategy canvas (SC), the 4 actions framework (4A), 6 paths (6P), and others that make strategy and strategic marketing easy to understand and easy to communicate. The following is a summary of my question, new thoughts, and reaffirmations after reading the first 3 chapters.
Improve Your Sustainable Business With SWOTs

Congratulations on being ahead of the business curve by having a sustainably themed business! There are still too many old-school businesses that haven’t seen the light. But, being environmentally or socially responsible doesn’t mean you can ignore the bottom-line. You need to have profits to support your mission. I can’t even begin to count the [...]
Top 10 Climate Change Strategy Consultancies

Boyd Cohen, Ph.D. CO2 IMPACT Despite the weak regulatory environment at the federal level in both the U.S. and Canada, there is growing demand for helping executives understand how to mitigate climate change at a profit. This demand comes from local regulation, such as California’s cap and trade program and Ontario’s regulation phasing out coal-fired [...]
John Viera Interview: Ford Targets 80% CO2 Emissions Reduction by 2050

Ford is doing a lot of things right. Their Ford Fusion was just named Motor Trend’s 2010 Car of the Year and their profits and revenues are growing. In hindsight, they also executed successful management decisions in both downsizing their company and increasing vehicle fleet mileage performance before the double shock of a global economic [...]
Small Business Strategy–Setting Up a Dynamic, Triple Bottom Line Advisory Board

The statistics are grim for entrepreneurs: 75% of startups are no longer in business after 5 years. Many sell, merge, or reorganize, but the majority of this number simply fail. What’s the biggest mistake that a solo entrepreneur makes? Undercapitalizing? Lack of planning? Failure to stick to the mission? Ineffective marketing? Lack of access to [...]
Mind The Gap: The Space Where Design Strategists Live
By Ryan Opina “Great concepts and great vision are not enough to make an impact. Designers must recognize the challenges around implementation and deliver comprehensive prototypes with clear implementation plans.” -Tim Brown – Designing for Social Impact Grand visions of a breakthrough product. A service experience that will change the world. A video game that [...]
















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