Super Bowl

3p Weekend: A Sneak Peek at This Year’s Cause-Marketing Super Bowl Ads

This weekend is all about Super Bowl Sunday. While some people are eager to watch the Carolina Panthers ambush the Denver Broncos, others are…

Super Bowl 50 Aims To Be the Greenest Ever

The Super Bowl 50 Host Committee says this year’s game will be the greenest one yet. The committee aims to achieve a “green…

Playing Our Part: The Bigger Play Around Super Bowl 50

The Bay Area Super Bowl 50 Host Committee has publicly committed to make this the first ‘net positive Super Bowl’ -- meaning they…

Momentum Builds for Sports Teams’ Transition to LED

Big-name sports teams in baseball, basketball, football and hockey are warming up to the idea of installing LED (light-emitting diode) technology in their…

3p Weekend: The Best (Cause Marketing) Super Bowl Ads of All Time

before we turn on our TVs this Sunday, let's take a moment to recognize companies that used their million-dollar ad spots for something…

The Super Bowl: More Than A Game

Each year, the Super Bowl not only showcases the best in sports entertainment, but also provides an opportunity to put sustainability on a…

Stories & Beer: Sustainability and the 50th NFL Super Bowl

Recap: TriplePundit's Nick Aster and professional sports consultant Neill Duffy held a conversation on Nov. 18th about sustainability and the Super Bowl.

‘Goodvertising’ Trashed at Super Bowl XLVIII

At this year’s Super Bowl, "Goodvertising" fared as well as the Broncos – left out in the cold and wondering where it all…

Seattle Seahawks: NFC and Sustainability Champions

We at BGI congratulate the Seahawks on their exhilarating victory over a major rival. As we await the next big game, we want…

The Ad CBS Finds Too Offensive for Tonight’s Super Bowl

CBS rejected a Super Bowl ad of SodaStream because the content of the ad “seemed to have concerned CBS because it was a…

This Year’s Super Bowl Will Be “Super Green”

For the past 18 years, the NFL has been trying to decrease the environmental footprint of the largest annual sporting event in the…

Nonprofit Wins Super Bowl

The city of Green Bay celebrated their team’s win at Super Bowl XLV, yesterday.  You may ask, what does a sports team have…

What Advertisements Would You Add or Delete?

We live in a culture full of advertising. Advertising bombards us during commercial breaks on television, or before a movie starts in a…

Super Bowl XLV Will Be Greenest NFL Championship on Record

Super Bowl XLV will be green –and that’s not just because the Packers will be playing. In fact, thanks to an expanded environmental…

Six Ways the NFL Is Greening Super Bowl XLIV. Really.

Sure, companies like Audi and GE like to take advantage of the Super Bowl’s huge viewing audience to promote their latest “green” message.…