Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning



International Paper Sets New Sustainability Goals

Last week International Paper (IP), a $26 billion company with over 60,000 employees worldwide, issued its 2011 sustainability report, full of goals the company has set for 2020.

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Our Data: A Sustainable Resource in the Digital Ecosystem?

Our personal data form an incredibly important resource for many technology companies, leading some to regard the massive amounts of data we generate as the 21st century version of oil. Although potentially unlimited from a supply perspective, is our personal data a sustainable resource for the companies that rely on it?

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5 Reasons Why Apple’s CSR Strategy Doesn’t Work

Last week in a very interesting article on HBR Blog, Prof. Gregory Unruh of Harvard offered the explanation that Apple has a reactive CSR strategy, which he described as the “Little Dutch Boy” Strategy. In other words, Apple bothers to act only when there’s a complaint or protest against the company, hoping like the little Dutch boy that poking its fingers in the holes in a dyke will stem the flow and let the company go back to concentrate on designing and selling great products. While Prof. Unruh is certainly right about Apple’s reactive strategy, I believe the CSR problems of Apple go beyond its reactive strategy. Looking at the main issues Apple has been struggling with in the last couple of years, I identified 5 main problems that cause Apple to fail time and again when it comes to CSR

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A Better Idea for Branding Public Transit

How to make public transit compete with the automobile? A complete re-brand.

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Patagonia Maps Out Its Supply Chain For Even More Transparency

Patagonia has released its Footprint Chronicles, one tool to help customers and stakeholders learn more about the the company’s global operations and suppliers.

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Will London be the Greenest Olympic Games Ever?

When London won the bid to host the 2012 Olympics, their aim was to make it the greenest, cleanest and most sustainable games ever held. Now with just barely two months left, the host city is scrambling to make good on its promise.

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Beyond Recycling: Alcoa Slashes CO2 Emissions and Water Consumption

Last week Alcoa issued its annual sustainability report, which outlines some of the progress the company has achieved on the environment, water stewardship, community involvement and business.

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Kohl’s in the LEED with Energy Efficiency and a More Sustainable Supply Chain

This week Kohl’s issued its first annual corporate social responsibility (CSR) report, which discusses the company’s energy efficiency and green building efforts.

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The Truth Will Out: Mainstream Media is Starting to Notice

The following post is part of a CSRHub series focusing on 10 trends that are driving corporate transparency and disclosure in the coming year. To follow the discussion of each trend, watch for posts on the CSRHub blog every week. CSRHub (a 3p sponsor) – offers sustainability and corporate social responsibility ratings on nearly 5,000 of the world’s largest publicly [...]

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It’s Biodegradable! Or is it? How to Distinguish the Green from the Greenwash: Part II

One can categorize ecolabels in a number of ways: who issues them, whether they apply to the entire company or just specific products, and whether they are general or industry specific. Let’s start with the type of issuing organization.

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McKinsey: Solar Costs Could Drop 70% by 2020

McKinsey says solar is will be highly cost-competitive by 2020.

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MIT Study Shows that Sustainability is Profitable

MIT issued its third annual Sustainability and Innovation Global Executive Study, which reveals a strong causation and correlation between sustainability and profits.

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Five Questions Supply Chain Managers Should Be Asking

Supply chain leaders can make some improvements around sustainability – here are the first five steps.

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How to Distinguish the Green from the Greenwash

I walked into the pet store and asked for biodegradable poop bags, and the clerk pointed me to some bags hanging in a display case. On the packaging, there was a picture of the earth with some recycling arrows around it and the words “earth friendly.” If I didn’t happen to be in the sustainability field, I might have taken this information at face value and bought the bags.

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What Green Consumer Polls Should Really Be Asking

There is a disconnect between the results of green polls and sales numbers. What should green surveys really be asking?

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Safeway, Whole Foods Top Greenpeace Seafood Ratings

Safeway and Whole Foods tops the list of Greenpeace’s rating of sustainable seafood retailers.

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Nike Challenges Customers to Design Their Own Virtual Green Athletic Wear

Nike has just released its most recent sustainability report, an interactive site that allows visitors to create their own green athletic wear.

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Finding Your Place in the Bioeconomy Blueprint

Last week, President Obama laid out an ambitious plan to channel scientific innovation into economic growth, called the National Bioeconomy Blueprint. The Blueprint is heavily focused on “green” chemistry, and that’s good news for companies, investors, and workers that are involved in biofuels, bioplastics and other products based on sustainable alternatives to petroleum. However, that [...]

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How to Start Implementing Sustainability Practices in Your Business

How to get started on implementing sustainable business practices.

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AB InBev: A Lean, Mean, Water-Efficient Brewing Machine

Last week Anheuser-Busch InBev released its 2011 corporate social responsibility report, which focuses on waste diversion and water stewardship.

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As Earth Month Winds Down, Honest Tea Recycles Old Facebook Posts

Last week Honest Tea launched a Facebook app that may just encourage you and your peers to recycle in a partnership with Recyclebank.

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Lockheed Ahead of Go Green Commitments

Lockheed Martin met or exceeded its five-year sustainability goals in 2011.

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Target Hits a Bullseye Introducing Sustainability to a Mass Market

A Bullseye View is one of Target’s approaches towards humanizing the company and shining the spotlight on its vendors, including those making sustainable products.

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Bottoms Up for Sustainable Tequila Production

How one company is working to make this crucial margarita ingredient more sustainable.

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Pulling Indian Farmers Out of Poverty

This is the official entry of Akhila Vijayaraghavan for the Rio Blogger Prize. The winner of the prize gets to go to Rio to cover the climate talks in June. If you like what you read, please support her and like, share, comment and tweet the original on TckTckTck’s website.  One of the biggest deterrents [...]

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Slow Money Waters the Crop

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40″ By Bahar Gidwani Slow Money is a national movement that [...]

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Why and How Higher Education is Embracing Sustainability

Learn 7 reasons higher education is getting interested in sustainability as well as major trends describing exactly how they’re doing it.

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White House Working Group to Ask: What the Frack?

To frack or not to frack–a question for a White House working group.

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Is Fracking Sustainable?

CSRHub launches fracking as a new special issue. This allows users to filter for companies within the CSRHub data set that participate in fracking.

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Another Buffett Rule: No Shortcuts on the Environment

Warren Buffett: Take no shortcuts on the environment and sustainability.

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