Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning

officiels_cop20

U.S. Files Climate Commitment in Advance of Paris Talks

The U.S. joins well over 30 countries that have filed national commitments to combat climate change in advance of U.N. climate treaty negotiations…
shams-1-aerial-650x366

‘Eye-Catching’ Gains in Renewable Energy Investment

The U.N. Environment Program's 2015 report is chock full of facts and figures testifying to ongoing growth in global renewable energy investment. Following…
6197462414_70635c5815_z

Is There a Future With Enough Food — But Without Big Ag?

Mono-crops certainly have their problems. But the volume of corn and soybean calories they produce are difficult to argue with, especially with a…
is-sustainability-dead-image

Is Sustainability Dead?

Our history shows an abysmal failure rate on the part of climate change, but our history also shows us that in the face…
Wells Fargo, corporate social responsibility, sustainability, clean technology, green building, Leon Kaye, volunteering, LEED

CSR Report Review: Wells Fargo Reaches $37B in Environmental Loans & Investments

Wells Fargo, as disclosed in its most recent corporate social responsibility (CSR) report, has reached $37 billion in environmental loans and investments.
Friedman_LR (1)

Using Digital Media to Build Brand Sustainability

“80 percent of the market value of companies is contained in relationships with its stakeholders,” John Friedman, author of "PR 2.0: How Digital…
La Limonada

What If a Job Could Reduce Violence?

Economic development could reduce violence in communities with gang activity through supplying choices and opportunity.
Volvo, sustainability, fuel efficiency, hybrid, alternative fuels, electric hybrid bus, Climate Savers Program, CDP, Leon Kaye

CSR Report Review: For Volvo, 2014 Was All About Efficiency

And on the sustainability front: Volvo had a year of growth and improvement, especially when it came to efficiency.
SAP, integrated reporting, sustainability, corporate social responsibility, Brazil, social enterprise, clean energy, renewables, Leon Kaye, diversity, silicon valley

SAP Continues to Lead as a Sustainability and Integrated Reporting Leader

SAP's latest integrated report tracks its longstanding initiatives on sustainability, social programs and financial performance.
SalmonSushi

The Color of Salmon: How Much Would You Pay for Orange?

The color of food plays a perhaps surprisingly large role in our perceptions of its attractiveness, as well as our expectations of how…
5020710455_559e43d86e_z

Sustainability of the Thai Tourism Industry

The Thai tourism industry has seen and recorded a boom in recent times. But the discussion now should be about the sustainability of…
theories-global-economic-system-800x800-1

Economic Diversity: A Key to Urban Growth and Productivity

Researchers have found that greater professional diversity increases a city’s productivity, a pattern that is present across large urban areas in the U.S.
butterfly true

Radical Transformation in Business and Beyond

The indigenous elders of Peru explain the complete cycle of humanity as going through three movements: time of creation, time of conservation and…
Children play at the Save the Children "Rainbow Kindergarten" in Za'atari refugee camp.

Co-Creating Solutions to Get Every Child Learning

Kate James, chief corporate affairs officer at Pearson, talks about the new 'Every Child Learning' partnership with Save the Children, which aims to…
WWF, EU, European Union, natural capital, sustainability, Leon Kaye, clean energy, strategic investment, Jean-Claude Juncker, juncker plan

WWF to EU: Sustainability Is the €300B Investment Plan

WWF urges the European Union's economic and political leaders to put sustainability first and not delay such action in the name of economic…