Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning

  • Canada_electric_car_Ontario_PlugnDrive
    With one to one swipe movement!
  • Monsanto, Roundup, glyphosate, USDA, EPA, WHO, IARC, cancer, Leon Kaye,
    With one to one swipe movement!
  • Homeless Airbnb Listing
    With one to one swipe movement!
  • Salesforce.com CEO Marc Benioff took to Twitter on Thursday to express his outrage over Indiana's so-called "Religious Freedom Restoration Act." But his leadership goes beyond his company’s opposition to the law.
    With one to one swipe movement!
  • Fair trade spirits
    With one to one swipe movement!
  • coal breaker
    With one to one swipe movement!
  • Religious Freedom Restoration Act, Mike Pence, Indiana, Salesforce.com, LGBT, discrimination, Leon Kaye, human rights, SEA 101, technology companies
    With one to one swipe movement!
  • Human trafficking, slavery, Tronie Foundation, human rights, Leon Kaye, supply chain, Freedom Seal, ethical certifications, Rani Hong, India
    With one to one swipe movement!
  • Chipotle
    With one to one swipe movement!
  • 4367991464_1d2dab793b_z
    With one to one swipe movement!
  • 10389620_349563395245440_5932656127681871814_n
    With one to one swipe movement!
  • 2915059362_14700b5cc3_z
    With one to one swipe movement!
  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
    With one to one swipe movement!
Prev Next
MacBook Pro with Retina display

Apple’s Withdrawal from EPEAT Indicates a Shift Away from Sustainability

Apple has just pulled out of EPEAT, a green consumer electronics rating system. This step means that Apple will no longer submit its…
tides

The Truth Will Out: The Tide Is Turning

If you’ve ever watched the tide turn, you know that there is a long period where nothing seems to happen then the water…
img_2254

Life on Mars: Interview with the Company’s Chief Sustainability Officer

Andrew Hobday, Mars' Chief Sustainability Officer chats with Raz Godelnik at the Responsible Business Summit in New York about the sustainability efforts and…
ford motor, ford, Leon Kaye, automakers, sustainability, SUMURR, India, Christian Siriano, urbanization, Alan Mulally

Can Ford Become The New Nike?

Ford has become much more than an automobile manufacturing giant: it is a design firm, a technology company and a lifestyle brand that…

UCS Battle With Heartland Has Pfizer in the Middle

UCS says Pfizer should sever ties with the Heartland Institute.
competition

The Truth Will Out: Competition

Sustainability is becoming an intrinsic part of corporate competition. What percentage of the world’s large companies would you expect to have special corporate…

Bay Area Delegates at Rio+20 Launch Global Urban Innovation Exchange

While many delegates left the Rio+20 Earth Summit disappointed by failed negotiations at the United Nations level, a small group of international entrepreneurs…
toyota_x

Why Toyota is Top Global Green Brand of 2012

to make Interbrand's ranking, brands must succeed in both environmental performance and perception.
Rioplus20

Deconstructing Rio+20 and Finding Some Inspiration

The diagnosis of the formal negotiated outcome of Rio+20 delivered by governments June 20th is nearly universally downbeat, while the assessment of the…
growth

10 Marketing Tips to Address Green Building’s New Expectations

In recent years, green building projects and resulting LEED certified buildings have grown in number. Now that so many firms have this once-unique…
environmental_goals

Baxter Reduces GHG Emissions by 7%, Water Use by 6%

Baxter International Inc., a true sustainability game-changer in the healthcare industry, issued its 2011 (and 13th consecutive) Sustainability Report about its social, environmental…
sustainability

The Truth Will Out: A Distinct and Fast-Growing Market

According to a 2011 study by OgilvyEarth of US consumers, about 16 percent of those surveyed are deeply committed to purchasing green and…
Ford, Ford Motor, Bill Ford, David Kirkpatrick, Detroit, automakers, Henry Ford, sustainable business, sustainability, Ford Further, Leon Kaye, mobility

Bill Ford: Mobility is Becoming a Human Rights Issue

Ford Motor Chairman Bill Ford opened his company’s meeting of journalists and bloggers last night with an inspirational talk about Ford’s evolution in…
factory

CSR in the Early Days of Capitalism

Nancy Koehn, Harvard Business School professor and historian explains how we can find examples of corporate responsibility, especially with regards to companies’ social…
Figure 2.1 Good Companies Benefit From Responsibility

What is a Good Company?

Today, Clif Bar is among the leading makers of organic energy and nutrition foods. Erickson and his wife, Kit built their company using…