Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning

5077249243_041cb75b33

How U.S. Telecom Giants Are Becoming More Sustainable

Sprint Nextel is the top wireless provider for sustainability, according to a new study by Verdantix.
green

The New “Unique Selling Proposition” for Sustainability

Changing to become more sustainable as a society will take a long time while the planet we live on is undergoing its own…
Sustainability

Sustainability at Red Lobster and the Olive Garden

Last week, Darden Restaurants, Inc., the umbrella corporation for restaurant chains such as Red Lobster, Olive Garden, and LongHorn Steakhouse, released its 2012…
226px-Cornell_Seal.svg

Cornell Establishes Sustainable Seafood in the Ivy League

In recent years, several food businesses like Costco, Shaw’s, Walmart, and Safeway have been knuckling down on sustainable seafood programs and product labeling…
297px-Starbucks_Corporation_Logo_2011.svg

Starbucks’ Extra Shot of Energy (Efficiency)

Starbucks is hosting an energy efficiency competition among ten of its own stores to see who can cut electricity use the most in…
paul-hawken-hawaii

Paul Hawken on Solar, Population, GDP, and Solutions in Smallness

Paul Hawken gave the keynote at the TechConKona conference on the Big Island of Hawaii last week, and struck a chord of tempered…
800px-Elaeis_guineensis_MS_3467

Unilever Reaches Sustainable Palm Oil Goal Three Years Early

Unilever has announced it will reach its target of 100 percent certified sustainable palm oil covered by GreenPalm Certificates by the end of…
USPS

U.S. Post Office On Track To Meet All But One Sustainability Target

The U.S. Postal Service (USPS) recently released its Sustainability and Energy Scorecard to the Office of Management and Budget (OMB), a reporting tool…
sustainability, corporate responsibility, corporate social responsibility, Weinreb Group, VOX Global, Net Impact, communications, quantification, Leon Kaye

How to Sell Sustainability Within Corporate America

Sustainability within corporate America has become mainstream, and a new report discusses the value of expertise, communication and numbers.
sustainability

The Truth Will Out: Integration

Have CSR department become redundant? Not in the traditional sense, but it's time to integrate sustainability, which means putting sustainable principles into every…
3375505027_53cc8f6616

Hyatt’s First Ever CSR Report Is Light on Substance: More Commitments in Next Report, Please

As I read Hyatt's first ever CSR report, I thought of what fellow Triple Pundit writer Leon Kaye said about MGM Resorts' CSR…

Symbolic Rather than Substantive CSR Action to Maximize Financial Impact?

A new paper entitled “Do Actions Speak Louder Than Words? The case of CSR” explores not if CSR affects financial performance, but rather…
A graphic illustration of Ball State University's geothermal piping map.

Ball State Breaks Ground on Final Phase of the Nation’s Largest Geothermal Project

Ball State University is the proud owner of the country's largest geothermal ground-source heat pump system.Construction, which started in 2009, will reportedly continue…
certified-stamp

Seals of Approval: Paper Certification Systems

Sustainable forestry practices are at the heart of the North American paper and pulp industry. Thanks to an ever-growing variety of consumer resources,…

Not All Of Sunny Delight’s Sustainability Progress Is So Sunny

Sunny Delight Beverages Company (SDBC), makers of the popular orange-flavored drink, recently released their fourth annual sustainability report. It is a proverbial mixed…