Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning

Hertz, recycled tires, Liberty Tire Recycling, Leon Kaye, sustainability, rental cars, rental car industry, travel, rubber mulch, recycled rubber, tire recycling program

Hertz Ramps Up Tire Recycling, Promises Zero Tires to Landfills

This week Hertz announced a new program that will boost tire recycling to 160,000 tires annually.
sustainability metrics, strauss group, make a difference day, Unilever, UPS, Sustainable Living Plan, Leon Kaye, Brandlogic, CRD analytics

Why Metrics Matter in Business Sustainability

Can sustainability metrics help steer business on a sustainable source? Much work needs to be done for the planet to remain viable for…
art

Sustainability in the Arts: The Opposite of Avant-Garde?

Just as we, as consumers, have increasingly demanded that companies we buy from become more sustainable, the same will have to be true…
drought

Climate Change: No Longer on the Backburner

This recent heat wave has reengaged the public’s interest in climate change and what can be done to curb the emission of greenhouse…
Walmart, sustainability, corporate social responsibility, Leon Kaye, sustainability programs, wind power, solar, clean energy, waste diversion, supply chain

Walmart to Save $150 Million Thanks to Sustainability Programs

Walmart announced last week the company could save as much as $150 million during the company’s 2013 fiscal year due to several of…
women_spend_more_money

Womenomics: Illuminating Opportunities and Increasing Returns Through Gender Lens Investing

The case for investing in women has been proven several times over. Enter, the gender lens - a new way to look at…
PUMA, biodegradable, bring me back program, InCycle, PUMA InCycle collection, Leon Kaye, sustainability, recycling, biodegradable clothing, composting

PUMA Kicks Off Biodegradable Shoe and Clothing Campaign

PUMA announced the upcoming release of a promised fashion line featuring both clothing and shoes that will be completely biodegradable and recyclable.
Net Impact logo

Slashing a Conference’s Footprint: Going Greener at the 2012 Net Impact Conference

Think about the last big event you attended – low impact is probably not the first phrase that pops into your head. Event…
Young woman with a small solar panel

CA Prop 39 Will Provide Funding for Clean Energy and Energy Efficiency

A measure on the November ballot, Prop 39, will provide funding for clean energy, sustainability and energy efficiency projects across California.
hunter-lovins

Welcome to Sustainable Management with Bard

I was honored last month to give the inaugural lecture to a class of 19 candidates for a Masters in Sustainable Business, the…
sxsweco_logo

Five Themes from SXSWEco 2012

Five themes emerged from the second annual SXSW Eco conference.
Safe Water Network, Amanda Gimble, Paul Newman, water scarcity, Ghana, India, Kenya, sustainability, partnerships, PepsiCo, Merck, IBM, Leon Kaye, Andhra Pradesh, hygiene education

How Safe Water Network’s Partnership With Companies Benefits the World’s Poor

Safe Water Network, which works with PepsiCo, IBM and Merck, takes a market-based approach to combat water scarcity in the developing world.
Tree_alley

Unsustainable Rhetoric: We’re More Than What We Say We Do

The number of sustainability reports being produced is at an all-time high. Why isn't all that information more useful?
Street-level view of Huntsman Hall, on the University of Pennsylvania Campus: site of the Sustainable Brands 'metrics' conference.  Photo by smiley river. Flickr

An Impressionist View of “The New Metrics of Sustainable Business”

I expected The New Metrics of Sustainable Business conference at the Wharton School to be filled with VP's representing publicly traded US-based corporations.…
honest tea

When David and Goliath Work Together: Scaling Up Through Business Partnerships

Two high-profile partnerships – Honest Tea and Coca-Cola, Recyclebank and Waste Management – show that partnering big can help companies take their social…