Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning

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  • Salesforce.com CEO Marc Benioff took to Twitter on Thursday to express his outrage over Indiana's so-called "Religious Freedom Restoration Act." But his leadership goes beyond his company’s opposition to the law.
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  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
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