San Francisco: Nov 18
Stories & Beer: Sustainability and the Super Bowl
Few things capture more people's attention that major sporting events. Can that attention be drawn to sustainability as well? Register here.
From the Sustainability Dictionary:
Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.
This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.
There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:
- Financial Capital
- Manufacturing Capital
- Natural Capital
- Human Capital
In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:
- Socially desirable
- Culturally acceptable
- Psychologically nurturing
- Economically sustainable
- Technologically feasible
- Operationally viable
- Environmentally Robust
- Generationally Sensitive
- Capable of continuous learning