Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning

LiviaFirthblog07_V_16jan12_PR_b

Eco-Friendly Fashion on the Red Carpet

Last week as all the celebrities gathered for the Golden Globe Awards, one woman held the beacon high for eco-fashion. For the past…
Factory-Automation-Robotics

Increasing Labor Productivity: A Mixed Blessing?

Increasing labor productivity is generally hailed as a positive outcome of technological innovation.  The production of more goods and services with fewer hours…
2411563228_ab83a1f05f

One More Step And We Get Supply Chain Cake

Apple released details of its supply chain performance, via an extensive “Progress Report.”  Our friends at Supply Chain Matters provided a link to…
state-of-green-business.jpg.400x300_q85_crop-smart

Mixed Green Business Results

GreenBiz Group offers a mixed view of the green and sustainable business landscape.
kaiser_lrg

Kaiser Permanente Greens its Supply Chain by Switching to Safer IV Equipment

Kaiser Permanente announced that it is converting its IV medical equipment to safer alternatives that do not contain PVC (Polyvinyl chloride) and DEHP…
Richard Crespin

Leveraging Deficits: How the Best Corporate Citizens Drove Cross-Sector Collaboration During the Great Recession

With a "renaissance" in how companies, NGOs, and governments are collaborating to tackle some of our toughest challenges, this blog post looks in-depth…
mileage_x

Why Mileage-Based Auto Insurance is Good for Drivers, Insurers and the Planet

Changing auto insurance to incentivize less driving, rather than more, could no only lead to less cars on the road and less accidents,…
oxfam-donation-days

Oxfam UK Promotes Second-Hand Haute Couture

Oxfam has always been the front-runner when it comes to second-hand clothing, books, and music shopping in the UK. All Oxfam shops also…
feat-panasonic

Which Companies Pitched Green Products at CES?

Within the cavernous halls at CES 2012 were plenty of energy efficient, “green” and eco-friendly products along with OLED and smart TVs. Panasonic…
USDA biobased label

The Rise of the Biobased Economy and How Your Company Should Respond in 2012

By Jacquie Ottman & Mark Eisen Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the…

Deficit-Driven Economic Developments

The recession started a renaissance in how companies, NGOs, & governments collaborate. With governments and non-profits facing yawning budget deficits and business facing…
2af7b636-77a2-4fab-92a1-c2c5c0ef2950

Humane Society Makes Strategic Stock Purchase in Major Fast Food Chain

In recent years, advocacy organizations like Greenpeace, PETA, and others have been able to leverage the stakeholder engagement trend and the power of social media to focus…
Shopping for Fair Trade

Fair Trade USA: Why We Parted Ways with Fair Trade International

In recent months, Fair Trade USA has caused a ripple in the Fair Trade movement by boldly questioning the status quo and moving…
feat-ups

UPS Earns LEED Gold Status for Corporate Offices in Atlanta

Despite UPS headquarters being 20 years old, the company just announced that it has become the first in the package delivery and logistics…
Cruise_ships_in_Prince_Rupert_Harbour_-d

The Dark, Unsustainable Underbelly of the Cruise Ship Industry

In the days where eco-tourism is gaining fast ground, there are still ways to have a holiday that is highly unsustainable. One of…