Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning

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McDonald’s Releases TV Campaign to Boost CSR

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Can Capitalism Be Redesigned?

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At ASQ, Quality and Performance Meet CSR

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Got Waste? Call DHL

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Do Pennies Make Any Business or Environmental Sense?

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AT&T Exceeds Aggressive Energy Reduction Goal

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Kimberly Clark has New Sustainability Goals and a Refreshing Approach

Almost two years after it surprised everyone with an announcement of a new deal with its former foe, Greenpeace, Kimberly Clark is pushing…
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Biomass Diversity and Supply Chain Approach Will Boost Green Jet Fuel

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Unilever’s CO2 Down 40%: Looking to Move Toward Sustainable Palm Oil

Unilever has been recognized as a sustainability leader in a 2011 survey by SustainAbility, and the Ethical Corporation awarded the company its Responsible…
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Integrating CSR and Sustainability in the Indian Banking Sector

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Expanding Sustainability Data: Emerging Sources

The following is part of a series by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility…
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Embedding Sustainability: How Xerox Does It

How can companies ensure that sustainability, corporate citizenship, and corporate social responsibility, stick in a business?  It’s the hardest task facing sustainability managers…

World Environment Day – Stories From India

India for the first time hosted World Environment Day this year and in keeping with the International Year of Forests, all the planned…
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What BP Could Teach Bill Gates About Sustainability

About 10 years ago, I wrote an article about the role brands could play in driving social responsibility. My argument was that social…

Kraft Foods Announces Big Sustainability Goals for 2015

Kraft Foods, the packaged food and snack giant — which includes such household brand names as Oreos, Triscuits, Ritz, LU, Maxwell House, Kool-Aid,…