From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning


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Coffee, Tea, Wine and Beer: Sustainability in the Beverage Industry

A panel at the 2011 Net Impact Conference in Portland, OR featured professionals from the local beverage industry discussing ways they approach sustainability.
coffee shop

Social Media is a Conversation

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Sally Jewell, President and CEO of REI

REI President and CEO Sally Jewell Opens Net Impact Conference

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Apple Skin Skies: The Fragile Reality of Global Warming Perception

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Will McKinsey’s ‘Business of Sustainability’ Report Elevate the Triple Bottom Line?

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NGO Collaboration Required For Strong Corporate CSR

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