Sustainability

From the Sustainability Dictionary:

Development that meets the needs of the present without compromising the ability of future generations to meet their own needs.

This definition was created in 1987 at the World Commission on Environment and Development (the Brundtland Commission). It is enshrined in the Swiss federal constitution. It is similar to the “seventh generation” philosophy of the Native American Iroquois Confederacy, mandating that chiefs always consider the effects of their actions on their descendants seven generations in the future.

There are many ways to measure or define sustainability. As described in the book Natural Capitalism, in business, these should include the sustainable development and use of, at least, the following four types of capital:

  • Financial Capital
  • Manufacturing Capital
  • Natural Capital
  • Human Capital

In addition, many organizations use the following criteria to assess sustainable products, services, and other activities:

Social Criteria:

  • Socially desirable
  • Culturally acceptable
  • Psychologically nurturing

Financial Criteria:

  • Economically sustainable
  • Technologically feasible
  • Operationally viable

Environmental Criteria:

  • Environmentally Robust
  • Generationally Sensitive
  • Capable of continuous learning

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Longfellow Sports Clubs in Massachusetts managed to cut its footprint through a few retrofits, while engaging its community around sustainability.
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Taking Sustainability Beyond the Company Walls

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CSR Report Review: Salesforce.com and Cloud Computing Sustainability

Salesforce.com recently released its most recent sustainability report, which covers the company's progress on operational efficiency and green building.
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Verizon Ups Its Green Energy Commitment by Another $40 Million

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Sacred Business Beyond Capitalism

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Third Party Quality Assurance for Sustainability Reports on the Rise

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A Proud Day To Be A Hockey Fan: NHL Releases First Sustainability Report

The NHL's report is the first of its kind in major professional sports, and its scope and ambition are impressive.
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New Ethical Shopping App features CSRHub Sustainability Ratings

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