sustainable brands

New Metrics

New Metrics 2014: 3 Ways Companies Bridge Consumer Environmental Concern and Action

One of the million dollar questions raised at the New Metrics 2014 conference last week in Boston is how to bridge the gap…
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3p Weekend: 15 Fall Conferences We Can’t Wait to Check Out

Just like everyone else, we're sad to see the summer go. But the good news is: With the fall season comes loads of…
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Finding a Narrative: ‘Sustainability’ Doesn’t Mean Anything Real to Consumers

Last week at the Sustainable Brands conference in San Diego, gDiapers CEO, Jason Graham-Nye said: “I think sustainability is like fight club. The…
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What If . . . Business Was Bio-inspired?

This week’s Sustainable Brands conference brings together some of the world’s most influential companies, to ask “what if…?” How are ants so efficient?…
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June 4: HP Live Twitter Chat from #SB14sd

How does a company that has been practicing responsible citizenship for 75 years drive even more impact for people, the economy and the…
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Sustainable Brands ‘14 Preview: Arrow Electronics on CSR Metrics

At the upcoming Sustainable Brands '14 San Diego conference (June 2-5), Rich Kylberg, Vice President of Global Marketing and Communications at Arrow, will…
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Book Review: The Dance of the Sustainable Product and Brand

Is there a template for creating a sustainable brand, a fusion of product and branding? Henk Campher’s answer is yes: “It’s when these…
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Women in CSR: KoAnn Vikoren Skrzyniarz, Sustainable Life Media

KoAnn Vikoren Skrzyniarz, Founder and CEO of Sustainable Life Media/Sustainable Brands, talks about her career, inspiration and recent accomplishments in our Women in…
Board Room

Having Women on Corporate Boards Increases Profits and Sustainability

Emerging research points to how having women on a company's board of directors increases a company's profits and its use of sustainable best…

Building the Better Brands of Tomorrow

What a week! The Saatchi & Saatchi S team recently returned from a very full week of sustainability learning, sharing, and networking at the Sustainable…
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New Insights into the Correlation Between CSR and Brand Strength

Cynthia Figge's SB'13 Plenary speech "New Insights into the Correlation Between CSR and Brand Strength" explains how brand strength to CSR correlation has…
These women perform proverbial miracles inside their companies every day. Do you recognize them?

35 Female CSR Leaders You’ve (Possibly) Never Heard Of

Men earn nearly 20% more than women among those at the top of the sustainability profession. But there are many female CSR leaders…
Street-level view of Huntsman Hall, on the University of Pennsylvania Campus: site of the Sustainable Brands 'metrics' conference.  Photo by smiley river. Flickr

An Impressionist View of “The New Metrics of Sustainable Business”

I expected The New Metrics of Sustainable Business conference at the Wharton School to be filled with VP's representing publicly traded US-based corporations.…
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Sprint’s Handy “Eco-Envelope” Saves More than Paper

It still boggles my mind that anyone voluntarily prefers getting a paper bill in the mail, but amazingly, many people do.  The reasons…
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Run Up to SB’12- An Interview with Kevin Whilden of Sustainable Surf

In our latest piece from the "Run up to SB'12" series, Kevin Whilden answers our questions around the implications of climate change on…