Sustainable Business
Sustainable Business
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Our personal data form an incredibly important resource for many technology companies, leading some to regard the massive amounts of data we generate as the 21st century version of oil. Although potentially unlimited from a supply perspective, is our personal data a sustainable resource for the companies that rely on it?
At this week’s Fortune Brainstorm Green conference, I had a chance to talk briefly with UPS’ Chief Sustainability Officer, Scott Wicker. Readers of TriplePundit know there’s a lot to say about sustainability at UPS. From innovative fleet decisions to their new LEED gold campus in Atlanta. Scott and I chatted about what the role of [...]
By G. Nagesh Rao Social media has transformed the outlook for entrepreneurs and for innovation as a whole. The speed at which knowledge and information is spread around the globe has pulled down barriers and leveled the playing field for would-be entrepreneurs everywhere. At the same time, silos that separate businesses and economies are also [...]
Last month at the White House’s Science, Technology, and Innovation Summit for Global Development, UnderSecretary of Commerce for Intellectual Property David Kappos launched a novel program created by the USPTO called the Patents for Humanity Challenge.
With the launch of a first-of-its-kind High Performance Sustainability Index for publicly listed US utilities, Target Rock Advisors has identified and ranked the top 5 and 15 US utilities across the three pillars of sustainable, Triple Bottom Line business practices and operations: environment, economy and society. Sure to spur interest among investors, Target Rock found that their shares, as a group, have outperformed the DJIA and S&P 500 over the past ten years.
Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as an element of any social marketing campaign is a consideration that should not be overlooked. Many social marketing campaigns are developed by nonprofits and governmental organizations that recognize the value of the [...]
Despite UPS headquarters being 20 years old, the company just announced that it has become the first in the package delivery and logistics industry to gain LEED Gold Certification from the US Green Building Council. UPS submitted the building for review in May 2011 (shortly after the appointment of Chief Sustainability Officer Scott Wicker) and [...]
A start-up called re:char has a new take on an ancient idea that’s designed to enhance crop yields in the developing world by making biochar accessible and affordable. Biochar is made by a process known as pyrolysis, which heats organic matter such as waste farm produce, without oxygen. Instead of releasing carbon dioxide into the [...]
The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Sarah Anne White Why we should run screaming in the other direction from “Gala” or “Gift” Economics How many [...]
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a [...]
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare [...]
A recent article in the McKinsey Quarterly on the drivers behind corporate responsibility says that few companies are clear on how investing in social initiatives will change stakeholder behavior. The article asserts that few companies understand the harm that a bad CSR strategy can cause. This is a little surprising because the recent conventional wisdom [...]
By Jim Epstein and Alicia Epstein Korten As an investment advisor, I (Jim) am often asked to sit on nonprofit boards. I have grown uncomfortable with the term not-for-profit to describe these organizations, which often embrace business principles in their operations. For example, DC Greenworks generates income from government contracts and fees for green roof [...]
Woolworths Limited, Australia’s largest retailer, (once upon a time an American icon too) reports that it is making “continued progress” in reducing emissions and in sustainable sourcing policies for palm oil, timber and paper, and seafood. The company issued its 2011 corporate responsibility report in late November with the basic theme that it is getting [...]
Last month, Shaw’s Supermarkets, owned by SUPERVALU, launched a sustainable seafood program in partnership with the Marine Stewardship Council (MSC) and the Gulf of Maine Research Institute. Both ensure that the seafood Shaw’s sells is globally certified and locally verified by these two leading sustainable seafood organizations. These verifications provide consumers with the confidence of [...]
Shipping lines, shipbuilders, banks, insurers and shippers have joined forces on a major sustainability initiative “designed to help the industry make long-term plans for future success.” Officially launched on Monday, they call it the Sustainable Shipping Initiative/Vision 2040. The thrust of the initiative is that “radical changes” are needed to make the global shipping industry [...]
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