Clorox: CSR & Sustainability News

The Clorox Company manufactures and markets consumer and institutional products worldwide. The company operates in four segments: Cleaning, Lifestyle, Household, and International. It sells its products through mass merchandisers, warehouse clubs, retail stores, grocery stores, and grocery wholesalers, as well as through a combination of direct sales teams and a network of brokers. The Clorox Company was founded in 1913 and is headquartered in Oakland, California.

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Clorox Releases Third Annual Integrated Report

The Clorox Company, a multinational manufacturer of consumer and professional products such as bleach, recently launched its third annual integrated report, which reveals…
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Clorox Adds Blog to CSR Reporting Efforts

Two years after launching its corporate responsibility site, Clorox finally launched its first corporate blog on the same topic. The content is a…
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Clorox Embraces Integrated Reporting and Why You Should Care

The concept of integrated reporting (IR) has been around for awhile but only recently are companies beginning to embrace it. According to the…

Award Winning Advertising for Burt’s Bees Makes CSR Cool

Burt’s Bees started off as a company that uses all natural, organic products and has long been identified as a company with roots…
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43 “Green” Companies Called out for Anti-Environmental Stance

A GreenBiz article asks, “Can a company take on sustainability initiatives — and promote their green credentials — while also lobbying behind the…
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The Virtuous Circle is Alive at Clorox

Much to my chagrin, there's no playbook for the successful corporate merger of sustainability, growth and employee engagement. However, there are living examples…
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Clorox CEO on the Greening of their Consumer Product Line

Don Knauss, CEO of Clorox, sat down in conversation at the State of Green Business Forum to discuss the transition Clorox has taken…
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Bleaching Its Old Image: Clorox Gets a New Logo

The Clorox Company underwent a face lift, unveiling a new corporate logo emphasizing a focus on sustainability. The new logo is a modification…
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Consumers Are Confused on What is Green and Who to Trust

Consumer confusion on what is green and who to trust was the major theme of the market researchers presenting at the Sustainable Brands…

One Person Really Can Make a Difference

Blog, blog, action. It all started with a blog that Beth Terry of Oakland, Calif., read on rodale.com about the monstrous plastic garbage…
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Who Will Clean Up: Method or Clorox?

The competition between Method and Clorox for the title as the top “green” household cleaning products company is heating up. Packaging its household…
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Greenwashing’s Two-Edged Sword

“Know it, Embrace” is the emerging Web 2.0 marketing best practices being used by companies successfully growing green revenues as their alignment strategy…