TOMS

Founded in 2006, TOMS Shoes is a for-profit company based on the one-to-one giving model: It matches every pair of shoes purchased with a pair of new shoes given to a child in need. The company has since expanded to other products and in 2013 launched TOMS Marketplace, an e-commerce site that features other socially-conscious brands.

Why Social Media and Sustainability Should Go Hand in Hand

Over the last decade, we have seen social media and sustainability play an increasingly important role in the way that businesses conduct and…

5 Hidden Benefits of ‘One for One’ Business Giving

One-for-one programs are great for the world (and great for external marketing purposes), but their greatness reaches far beyond this overt impact. Dig…

3p Weekend: One-for-One Brands That Help You Vote With Your Dollar

The next time you need to swap your toothbrush, buy a new pair of shoes or are craving a night out on the…

The Quick & Dirty: From Snake Oil Sellers to Activists Brands

The simple truth is that a majority of companies are still simply not doing their part. Here's what it looks like on a…

How Toms Shoes and Warby Parker Give Differently

Companies typically execute one of two corporate social responsibility strategies: vertical or horizontal. Find out how Toms Shoes and Warby Parker use these…

3 Lessons Businesses Can Learn From Nonprofits

Nonprofits are regularly called on to act more like businesses. However, consumers and stakeholders are increasingly placing a premium on social impact, the…

Finding a Narrative: ‘Sustainability’ Doesn’t Mean Anything Real to Consumers

Last week at the Sustainable Brands conference in San Diego, gDiapers CEO, Jason Graham-Nye said: “I think sustainability is like fight club. The…

TOMS Launches TOMS Marketplace to Sell Other Socially Conscious Brands

One for One brand TOMS is launching TOMS Marketplace, an online retail destination that features a curated collection of socially conscious products from…

The Black Friday Guide for the Responsible Shopper

Even if you are a responsible shopper, there are some deals your tight budget might not be able to ignore on Black Friday.…

Conversation: The Intersection of CSR and Consumer Behavior Change

Should companies follow Unilever? The company is looking for ways to get people to use less water when they shower. Or should they,…

The Problem with the TOMS Shoes Charity Model

There are several big problems with TOMS model: by giving away shoes, it creates a dependency, and it disrupts local economies.

Are Millennials More Like MacGyver or Liz Lemon?

After getting tired of writing and characterizing the baby boomers and generation X, trend spotters and researchers have focused in the last years…

Social Media’s Impact on Brand Value

Traditionally, companies pushed their brand message on the public with little to no feedback loop. Today, the rise of social media has given…

For the 2011 Holiday Shopping Season: Discounts are In, Sustainability is Out

When it comes to holiday shopping, it looks like business as usual with retailers promoting sales and shoppers looking for bargains. But what about sustainability?…

One for One Makes Consumers Feel Like Philanthropists

In 2006, Blake Mycoskie started as a shoe company. He also started a movement. Well, at the very least, he trademarked a movement:…