5 types of metrics – Health, Wealth, Earth, Equality, & Trust – are frequently ignored in financial reports & by traditional stock analysts. These metrics are seen as “soft” when they actually relate to “hard” value.

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In this excerpt, we examine 5 human needs – health, wealth, earth, equality and trust – that have potential to generate high growth of top-line revenue and innovative leadership in billion-person markets.

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Trust is thought of as a form of social capital, which can be considered the emotional or psychological equivalent of financial capital. When trust is abundant and we invest our time and efforts in continually building it, we can gain great emotional and financial returns. However, when trust and confidence are nonexistent and our relationships are emotionally bankrupt, the results can be catastrophic.

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By: Barbara Kimmel What is the role of trust in creating sustainable business? Trust Across America posed this question to several experts to assist us in our own research on trustworthy business practices. Why is the creation of measurable standards of trust important?  According to Frank Sonnenberg, author of Managing With a Conscience, In the twentieth [...]

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By Danielle Zimmerman Building upon comfort with sharing content and information online on sites like Flickr and Wikipedia we are recognizing the potential of sharing more than the digital –the tangible, our possessions. New options are emerging where the 20th-century mindset of buy-use-dispose is being replaced by systems where access trumps ownership and individuals take [...]

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A Harris Poll posted this question with a list of various industries: “Which of these industries do you think are generally honest and trustworthy – so that you normally believe a statement by a company in that industry?”

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Earlier this month, Leon Kaye wrote about how Zimride merges social networking with carpooling.  I had a chance to sit down with co-founder and COO John Zimmer to explore how Zimride leverages existing communities to break through the trust barrier.  It was a rough ride for Zimride at first, when even Zimmer’s alma mater Cornell [...]

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Recently, I had the honor of interviewing Stephen M.R. Covey, author of the Speed of Trust, as part of his PR campaign for the upcoming Leaders Causing Leaders tour, and asked him about entrepreneurship and microenterprise. Covey’s father, Stephen R. Covey, who wrote the foreword for this book, is a widely renowned bestselling author of [...]

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