They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter feed has been crazy all year.

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On Friday Wendy’s ran advertisements in eight major American newspapers that state pink slime was never used in its products.

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The consumer trend tracking firm Trendwatching.com is covering a new trend called “Flawsome” which shows why businesses who truly embrace their flaws will come out on top, and why those who don’t are likely to suffer from consumer indifference and maybe even disdain.

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Could Americans’ tax dollars be paying for greenwashing by the United States Department of Agriculture? Those who are suspicious about the KYF2 program have every right to be suspicious.

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Perhaps the first step in the morphing of our electric delivery system into a more democratic enterprise is the adaption by a number of leading utilities, of internet-based social media, to engage more actively with their customer base.

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Twitter announced on January 27 that it is implementing a new policy to reserve the right to withhold tweets at the request of a government.

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By Piper Kujac Since the crowdfunding bill, officially called the HR-2930 Entrepreneur Access to Capital Act, was accepted by the House on November 2nd, and is expected to pass in the Senate any day now, we’re all wondering what this really means for small business fundraising.  Is this the access to fundraising start-ups need from [...]

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Is there is any way to prevent our society from becoming so dependent on digital communication that we forget how to connect as human beings?

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Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company asked its Twitter followers, “What is your dream luxury inflight experience?” and suggested that they include the hashtag #QantasLuxury in their reply. This was supposed to be a fun interaction with customers [...]

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Many people are addicted to social media so why not use social media in order to encourage others to do social good? This post discusses ways in which social media can be used to help others.

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Happy Tuesday! It’s time for the first ever tweet up put on by 3p and the Presidio Graduate School. Starting at 6pm PST tonight we will join moderator William Shutkin, President and CEO of the Presidio Graduate School and sustainable business thought leaders and forward-thinking members of the community to discuss strategies for a just, [...]

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Have You Heard About the Susty Tweet-Up? We’ve had  a big week here at 3p, but the work continues.  As part of our partnership with the Presidio Graduate School, we are excited to present a “tweet up” next Tuesday night from 6pm until 9pm PST. The Topic: Occupy America: Strategies for a Just, Prosperous and [...]

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Add H&M to apparel manufacturers including Adidas, Nike, and PUMA that are promising to eliminate toxins from their products while they clean up their supply chains.

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Social media has become a popular engagement tool for both companies and organizations. So far the examples we had of social media usage were divided between good (Keen is a great example as my colleague, Paul Smith pointed out here two weeks ago) and the bad (remember the disastrous response of Nestle to Greenpeace campaign [...]

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As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets, statuses, shares, +1s and thumbs. I’ve a low tolerance for social media used poorly. There are plenty of examples out there, and it’s clear that a lot of companies are simply trying [...]

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As of Monday, Domino’s customers can tweet or submit their feedback via Domino’s Time Square Tracker, taking stakeholder engagement to a new level.

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The following case study is part of a project by MPA students at the Presidio Graduate School on information management technology and policy. You can read the rest of the series here. The City of Berkeley is widely known as a leader in environmentalism, social justice and progressive politics. In 2006, Berkeley passed Measure G, [...]

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This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Erik Hansen The response from businesses in the tech sector following the devastating earthquake in Japan has been an illustration of both the power – and limitations – of using social [...]

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This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Tania Varga Are you one of the 200 million Facebook users or one of 18 million who use Twitter?  How often do you use these social media sites and does your [...]

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Earth Hour will be taking place this Saturday, March 26th, between 8:30-9:30pm local time.  Call it an initiative, campaign, or annual ritual, its going onto its fifth year.  People are encouraged to turn their lights out for one hour to bring attention to global sustainability issues. Earth Hour is lead by the WWF.  No, not [...]

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Social media now provides a basic means of communicating with friends.  It has even taken deep root in the way companies interact with the public.  This is especially true with Guayaki Yerba Mate The company announced yesterday that it will be engaging their consumers solely through social media channels.  Guayaki going all out with social [...]

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The public interest communications firm Fenton hosted another Twitter chat yesterday, this time focused on effective corporate social responsibility (CSR) communication. For one hour, 40 participants from several countries exchanged over 450 tweets about companies who communicate CSR well, who needs a boost, and discussed some of the better strategies.

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As a new Media Company, Twitter has become an important tool for us. However, we’ve learned our readers have varying levels of experience with it, so I thought it would be helpful to put together a post outlining some of the ways we’ve found twitter to be useful, as well as some tips and lists [...]

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Fenton, a leading public interest communications firm, kicked off a bi-weekly Twitter chat series (#CSRChat) on February 3. The topic, which will change each session, was Employee Engagement – the Good and the Bad. Fenton facilitated the session in which there were more than 75 participants who sent over 300 comments and responses to 15 questions. It’s [...]

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I’m not a heavy user of Twitter, but I’ve found it to be very useful for a handful of things. One of those is creating dialogue around a particular event. If you get enough people tweeting about the same thing in a certain period of time, you wind up with a collective of notes and [...]

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By Boyd Cohen, CO2 IMPACT Recently I’ve been impressed with the uses of Twitter as a medium for dialog amongst geographically disperesed people with similar (or perhaps very different-see below) interests. Just last week, I was an observer of a scheduled Twitter conversation amongst people engaged in the biofuels sector. They call them biochats (#biochat) [...]

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This post is part of a year-end series by MBA students at California College of the Arts’ Design MBA Program. Read more about our annual partnership here. By John Intrater Facebook and Twitter. At this point, just about everyone has used one of these two applications in their life. However, the most significant feature isn’t [...]

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While social media has generally been a force for good in our lives, there has also been a downside: information overload. The major players try to be everything to everyone, and, in the process, leave us overwhelmed, sifting through that which is meaningful and relevant, from that which is, well, frankly, meaningless drivel. Blasterous.com founder [...]

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Whether it is Facebook or Twitter, social media is all the rage.  More and more companies are trying to friend you on Facebook, or get you as a follower on Twitter.  Even this article has social media features such as Facebook “like” and Twitter “retweet.”  A recent study from the Brand Science Institute, a German brand [...]

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Last week Graffiti PR hosted a PR Summit Bootcamp in San Francisco – an action packed day of successful PR folks revealing their tips and tricks for navigating and leveraging media.   Even social change needs good media coverage. The more I’ve dived into social entrepreneurship, the more I realize how crucial some of the [...]

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