Cognitive Economics

Classic economic theory is being seen as increasingly incompatible with sustainability. Ideas integral to it, such as Increased individual happiness being directly correlated with increased consumption, are subject to ever increasing scrutiny. Cognitive economics sees the processes of individual and collective fiscal reasoning as a far less linear process, and incorporates a myriad of methods into its framework. Some of the various disciplines from which cognitive economics derives these methods include neuroscience, social psychology, and behavioral economics, to name just a few.

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