DaimlerChrysler Admits Missing the Boat on Hybrids

prius.jpgDaimlerChrysler says they missed the mark when it comes to the Hybrid vehicle market:

We allowed hybrid technology to take a “moral high ground” in the press and public perception, particularly in the Northeast and on the West Coast.

Well, maybe that’s becuase hybrid technology DOES HAVE the moral high ground. More at Green Car Congress.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.