Green Building’s Commercial Advantage.

leaf.jpgSRM Associates is working on being the SF Bay Area’s leading green building firm. With the market for energy efficient development exploding, this isn’t enormous news. But,
as pointed out on Sustainablog, the big news the fact that a large firm is specifically marketing itself this way, encouraging further competition and innovation.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.