Nike Considered: The Environmental Shoe?

nikeboot.jpgNike’s new “considered” line of shoes is a major step toward a more sustainable image for a major company that has had a hard time maintaining its name in recent years. The new shoes are part of a larger project to eliminate waste and toxicity altogether. Joel Makower has more to say.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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