Wall Street Journal talking about Cradle to Cradle

You need a subscription to read the full article, but today’s Wall Street Journal has an excellent reference to Cradle-to-Cradle design, specifically Steelcase’s “Think” chair – a 99% recyclable product. A key thought to take away from the article: “Pollution is a symbol of design failure”.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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