Led by Toyota’s venerable Prius, the Hybrid car market nearly doubled in 2004 from the year before. Despite the vehicles’ higher costs, government incentives combined with a surge in consumer awareness have continued to make hybrids the rising stars in the automotive marketplace. Some estimates suggest that within 10 years, hybrids will account for a third of all vehicles sold. Toyota and Honda are the clear leaders in the field; it remains to be seen if US car makers can join them with similar success. (AP via MyYahoo)
Nick Aster is a new media architect and the founder of TriplePundit.com
TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.
Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.
Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.
Follow Nick Aster @nickaster