Eco Fashion: Green is the New Black

vivavi_mini.jpgI was pleased to see an entire section of Saturday’s Financial Times devoted to the growing trend of ecological and ethical consiousness in high-fashion. Most of the goods featured in the article are on the luxury end which, for now, makes sense as it can be more expensive to ensure sound practices. But it also means that consious shopping is fashionable – a trend that will influence mass-marketed goods, and ultimately bring down the price of ensuring an ethically and ecologically sound product.
Like our friends at Vivavi, a growing number of small entrepreneurs are getting in on the action. These include every imaginable aspect of the fashion world, from design and manufacturing to reselling and bespoke tailoring.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

One response

  1. For Immediate Release
    April 2007
    Got a s(eco)nd?
    This August 27-29th in Las Vegas , Pooltradeshow will launch a new area entitled s(eco)nd that will focus on the new breed of environmentally & socially conscious organizations that are emerging world-wide. s(eco)nd will take place in conjunction with Pool in Las Vegas .
    Pool, the incubator of new & emerging lifestyle fashion, began as a non-traditional forum to fulfill a need for the specialty market. For the last 6 years, Pool has been a place where key retailers connect with innovative apparel & lifestyle designers. Now, Pool is introducing a new branch that will fulfill a need in the industry for the new generation of consciousness. s(eco)nd will showcase the best new talents who are also making a positive impact on our world.
    Director of Operations for Pool & creator of s(eco)nd, Mindy Wiener says “ Now, we have an opportunity to lead by example on what is seemingly THE issue of our time. True visionaries such as Fred Segal tried to introduce this concept over a decade ago but he was too far ahead of the market. We recognize that timing is very important in the Fashion Industry. We’ve been working to raise awareness for the last few seasons but have not felt like the timing was quite right to take a stand. Now, there is no doubt that (people) businesses have become more aware & are implementing changes that are impacting the industry. By introducing the thought that it only takes a s(eco)nd to change the world, s(eco)nd will allow us to take a second look at how we do business and will encourage our audience to rethink their most basic day-to-day habits. We are proud to take a stand, paving the way to greater change.”
    s(eco)nd will carefully hand-select each of its launch brands.
    For media inquires and more information on how you can become involved with Pool or s(eco)nd, please contact:
    Kimberly Goodnight
    (323) 664-0003

Leave a Reply