What Motivates the Gen Y Work Force?…Not Money

money.jpgAccording to a survey of 600+ young adults aged 18-24 from Lichtman/Zogby International, young people coming into the workforce overwhelmingly value honesty and integrity, with 92% saying they believe that doing the “right thing” is more important than getting ahead in their career. These young workers place loyalty to friends, and love above honesty in business dealings.
The survey finds that, despite 96% saying honesty and trust are important in the workplace, when faced with a number of potential ethical dilemmas, a substantial number are more likely to value loyalty to friends (43%) and “forbidden office romances” (32%). Check out the study here.

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