Dannon to Cut 3.6 Million Pounds of Plastic by Nixing Lids

dannonplastic.gifThis morning I went to the shop to get some breakfast food and included some Dannon yogurt in my purchases. As I got home and opened one I thought, “why must they have these plastic lids, in addition to the foil?” Anyway, no sooner did I have that thought when I saw, under the plastic lid, printed on the foil: “3.6 Million Pounds of Plastic…” and a link to this website.
It turns out, beginning later this year, Dannon will in fact eliminate plastic lids from yogurt containers, sparing us the aforementioned quantity of plastic, sparing me a headache, and undoubtedly saving them a nice chunk of change. More on the Dannon site.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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