‘Sustainable Food’ Slowly Going Mainstream

cabbage.jpgAccording to Worldwatch Institute, only 1-2% of America’s food is ‘locally grown’, meaning the vast majority of it gets shipped and average of 1,500 miles to the dinner plate. There are obvious environmental consequences to this, as well as preasures on small farmers. The idea of ‘Sustainable Food’ means shortening the supply chain, buying local, enaging a relationship between farmer and the end buyer, either through community markets or involved restaurants. It’s slowly gaining steam, as outlined in the LA Times recently. Check it out. (Requires registration)

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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