Is 2006 our year?

Yesterday’s commentary by New York Times columnist Thomas Friedman is calling green the new red, white and blue: (article here)

Enough of this Bush-Cheney nonsense that conservation, energy efficiency and environmentalism are some hobby we can’t afford. I can’t think of anything more cowardly or un-American. Real patriots, real advocates of spreading democracy around the world, live green.

In today’s Update, editor Rona Fried, is calling this year the year of the greens:

2006 is definitely going to be “our” year – for so many of us that have spent our lives trying to help people of all kinds understand the importance of sustainability.

Last week Joel Makower gave us his top ten list: five reasons for optimism, and five reasons for concern, about the state of business and the environment. The State of Green Business: Good News and Bad is Joel’s synopsis of the last fifteen years of green business:

And despite the obstacles, I remain optimistic — indeed, confident — that the hard work of good people inside good companies will continue to raise the bar, the performance, and the appreciation of corporate environmental practices.

One response

  1. I have a feeling that this will, indeed, be the biggest green year yet. And yet I also feel that that this continues to be just the beginning.
    It is all very inspiring coming from the standpoint of an ecologist who (1) understands the scientific basis of what is going on in the world from a systems perspective and how we are on the verge of some very deep doodoo that could (and is already starting to) make life notso good (to put it plainly); and (2) is reacting accordingly to do my best to foster solutions that both help alleviate our environmental problems and protect the security of our economy, health and quality of life.
    We saw what almost happened with the global warming-supercharged hurricanes last summer–how close we came to $4+ a gallon gas (if Rita hadn’t weakened and had hit a bit west of where it did). And we see home PG & E bills this month coming with a letter explaining how it is Katrina’s fault that the bill has more than doubled from last Jan to this Jan. Extrapolating that to businesses and factories has gotta hurt savings and profits and will reduce consumer spending away from the energy sector. And those scary superstorms are likely to be back next summer, and in a warmer world, for many summers thereafter. It is just a matter of time before the gulf oil and gas infrastructure crumbles under their weight. Thank the oil barrons who have brought us global warming and for so long have stymied efforts to stem it. And then bid them farewell for smarter, safer, more secure renewable energy sources that make your home and business energy independent.
    On the positive side, this all underscores why the sustainability trend that 3P is helping to foster in business is ground-breaking, smart, pioneering, and important to all of our quality of life. Keep up the outstanding work!

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