Environmental Defense – New Global Warming PSAs

tick.jpgEnvironmental Defense Fund has put together a couple new public service messages about global warming. Both are very dramatic and feature children as key players – and the recipients of the negative consequences of climate change. They are quite high on the “doomsday” scale, which may very well be correct, but I wonder how much more doomsaying people need? That’s a fundamental question when it comes to educating the public about this sort of thing, and it’s possible that these ads might be very effective in generating public outcry. Anyway I much prefer the train video than the one with the series of kids. How about you?
[View the PSAs here]

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

2 responses

  1. I’m with you on the train choice but also pushing the doomsday scenario – surely a change in tactic is needed in terms of pushing the pure financial benefits of recycling, using a smaller car or bio-diesel etc etc

  2. Yeah, my fear is this: The Doomsday scenerio fuels the loud mouth skeptics who have mangaged to equate caring about the environment with “doom and gloom” which they keep claiming will never happen – it’s total head-in-the-sand philosophy, but it’s huge in the US – “those awful environmentalits just want to scare us!” is something I hear over and over again. Then again, maybe I’ve been reading too many right-wing blogs!

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