Gil Friend – 2005: A Tipping Point for Sustainability?

tippingscale.jpgIn Gil Friend’s recent newsletter he alluded to 2005 as being the tipping point for sustainability. In 35 years of tracking the “sustainability trajectory”, Gil says last year may have been the “year of critical mass”. Among his observations:

  • Major, and vocal, steps toward eco-efficiency by manufacturers such as GE and Boeing
  • Major investments by financial institutions in renewable energy and efforts to combat climate change
  • The highly significant developments at retailers such as Wal Mart and Starbucks
  • And the reality check that the 2005 hurricane season thrust upon us.

It’s not all glowing, guaranteed optimism from here on out of course. Pop over to Gil’s site to read the rest!

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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