Apple Offering Computer Take-Back Program

applelogo.jpgIt’s about time Apple did something like this – they offer free recycling for old computers (regardless of manufacturer) when you purchase a new one. The process is said to result in nothing hazardous being shipped overseas either.
Although this is a great move, it’s only a baby-step in terms of any sort of meaningful recycling process for eWaste. First of all, there is very little information about exactly what happens to the old computers, how their parts are reused or not. It would also be nice if Apple offered a discount for returning customers in the same manner that they do with iPods – this would greatly increase participation. Finally, the hope is that this process jump starts a new approach to manufacturing for Apple – with the ideas of reuse and recycling a part of the process from the begining, not a slapped-on afterthought.
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Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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