Bank of America Offering Hybrid Reimbursement

bofa_logo.jpgJoining the ranks of other leading companies, Bank of America will now offer up to $3,000 per employee as a reimbursement for purchasing a hybrid vehicle. That’s pretty cool. The project will be evaluated in select markets, and possibly rolled out nationwise.
I’m curious if BofA manages to share in some of the tax benefits that hybrid car purchases give to consumers, or they’ve calculated a more intangible payback in terms of employee health and happiness?
(via GreenBiz)

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

One response

  1. Whatever be the reason – and being bankers I presume BoA would have figured out how much they would gain in the process – the bank should be commended for this initiative…like most large-scale disruptive ideas, the biofuels idea also needs evangelists who are willing to break convention and spend some efforts towards making it a success
    Ec – Biodiesel WWW Encyclopedia @

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