Mission Measurement Seeks to Quantify Social Impact

Mission Measurement is a firm that strives to measure the social impact of company’s non-financial efforts. That’s not an easy task, involvings all sorts of studies, metrics, and results reporting. To get a taste of what the company has come up with, check out their blog. Of particular interest are the “5 measurement lessons” learned:
1. To be effective, measurement has to come from the top
2. Measurement is a culture, not a project
3. Work within existing business processes; don’t try to reinvent them
4. Start super-simple; don’t overtax the organization
5. Make measurement positive, not punitive

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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