Deers Company Offers Solar Without the Startup Costs

solar3434.jpgDespite government incentives and a known payback period, many companies still find the startup costs associated with going solar to be prohibitive. A group called “Developing Energy Efficient Roof Systems” has emerged to challenge that concept. Starting with a major General Motors facility in southern California, they have assumed all the financing, risks, and installation costs for a huge solar array to be placed on the roof of the GM factory. In return, GM signs a contract to buy electricity and a certain rate from the company (DEERS). It’s a pretty brilliant idea. Read more in the NYtimes.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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