Sustainlane’s Government Resources Taking Shape

Sustain Lane, the emerging portal on sustainability recently let me know about an exciting new project –, a growing database of best practices for local goverments interested in sustainable development.
Having made a name for themselves with interesting “top ten” lists like the “top ten most sustainable cities”, Sustainlane seems to be begining to reveal their full plan – a massive user generated review system. The website has recently changed to reflect this. Will they be able to compete with the likes of Yelp, who have no “green tendencies” of course, or Alonovo the green amazon filter? Either way, they’re moving gung ho in that direction and it’ll be very interesting to see what happens.
The government portal will become a huge database on best practices for anyone in local office – the only price to join is to submit a best practice of your own. So far this seems like the most useful thing on the SustainLane site, but we’re bound to see more in the near future.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

2 responses

  1. We see efforts such as our own (, Idealswork, sustainlane, the emerging Wiser Business and others having a profound impact on the economic, environmental and social landscape.
    Presently, society is not adequately informed to readily assess Corporate Behavioral issues withinthe scope of their purchases. Our challenge (from an emerging industry segment) is to make the data readily available in methods that do not impose barriers for use. When the data about Corporate Behavior (or Corporate Social Responsibility as it is incorrectly termed)is an easy to read, trusted and seamless part of a purchase transaction we will have successfully connected corporate behavior to the profit motive.
    This means that the visionary business leadership that have moved ahead of the demand curve (such as Jeffrey Hollander at Seventh Generation and Ray Anderson at Interface) will have their companies well positioned for the next release of the (theoretical) free market economy which, by scaling an informed marketforce demand will make corporate behavior a competitive factor for society.
    This creates a business landscape that treats workers well, reduces environmental footprint, has reasonable compensation ratios, doesn’t undermine the political landscape, uses clean and renewable energy sources and overall balances people, planet and profit.
    There are many amazing people working to make this happen, many of whom I’ve had the honor of working with or meeting over the last few years and they are all unsung heroes.

  2. Hey Nick,
    Thanks for the mention. We actually just got mentioned on World Changing as well re: the SL Govt site. Just wanted to clarify that it is not a database but rather a knowledgebase that is created and generated by those govt officials working in sustainability departments across the country. We’ve created a user generated social networking site for govt officials to exchange ideas, facts, and documents about their sustainability initiatives happening in their cities and states. Ultimatley, this will only make their jobs easier so that they will not have to re-invent the wheel, per-se, when tackling complex sustainability issues like converting waste water treatment plants to extract waste oil that could then be made into Biodiesel. We know that Treehugger mentioned Bloomberg’s new sustainability department of Long Term Planning, and they have already joined our site to begin uploading their Best Practices. Many officials are excited, and many will join, we look forward towards making sustainabilty become more of a part of all city and state governments. Thanks for you support!

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