TreeHugger/7th Generation Video Contest Launches Tuesday!

At long last, TreeHugger‘s collaborative project with Seventh Generation is launching! It’s a video contest called “Convenient Truths“.
We’re asking readers to submit short videos featuring proactive, practical and positive solutions to the environmental problems we face. We’ve got a fabulous celebrity panel to pick the winners in a few months and a bunch of great prizes.
If you have any video knack, please put this on your to-do list and feel free to pass it around to all! I think this contest is going to get some great media coverage and put pro-environmental solutions on people’s agenda in a positve manner.
The Website is here:
The full press release follows after the jump…

Video Contest Endorsed by Al Gore Inspires Engaging Solutions to Climate Change

Burlington, VT, November, 14, 2006 – Responding to the urgent need for solutions to the problem of global warming, the leading natural home products company Seventh Generation, Inc. joins with the largest environmental website to launch CONVENIENT TRUTHS, a user-created video contest promoting accessible, influential, and inspiring responses to reducing our carbon emissions and dependence on fossil fuel.
The CONVENIENT TRUTHS contest has been endorsed by former Vice President Al Gore, who “applauds TreeHugger’s efforts” calling the contest “a great way to spread the word and bring the issue into our daily lives.” The launch coincides with the DVD release of Mr. Gore’s film “An Inconvenient Truth.”
Starting November 21st, 2006, entrants will have through February 2007 to create and submit 1-2 minute videos on everyday solutions to climate change to the contest site The site will go live on November 21st and will feature a carbon calculator, news on climate change, and tips on reducing personal carbon emissions.
Winning entries will be determined by a combination of web viewers and expert judges including Laurie David, Founder of; Arianna Huffington, Co-Founder and Editor of The Huffington Post; Dr. Heidi Cullen, Climate Change Expert for The Weather Channel; and Daryl Hannah, Actress and Environmental Advocate.
Winning videos will be broadcast on various outlets including’s climate change site One Degree. The Top 10 videos will be packaged on a DVD and distributed by Ironweed Films.
Prizes valued at over $25,000 are designed to reduce winners’ carbon emissions in high-impact areas of travel, transportation, and home. They include: an all-expense paid trip for two to the Alaskan wilderness from Alaskan Wildland Adventures, travel gear from Patagonia, a green home makeover from EcoHome Improvement, Seventh Generation home products, E-V Sunny Bicycles from Thera-P-Cushion, Voltaic solar backpacks, a Zipcar membership, and carbon offsets.
CONVENIENT TRUTHS is a carbon-neutral contest, and all emissions generated will be offset by the non-profit organization Drive Neutral. For more information, visit
TreeHugger is the leading online media company dedicated to everything modern yet environmentally responsible. Featured in Vanity Fair, Wired and the Martha Stewart Show, TreeHugger offers environmental news, information, and tools to help people green their lives and bring sustainability into the mainstream.
About Seventh Generation:

Seventh Generation is committed to becoming the world’s most trusted brand of authentic, safe, and environmentally responsible products for a healthy home. For 18 years, the closely held Burlington, Vermont company has been at the forefront of a cultural change in consumer behavior and business ethics.
One of the country’s first self-declared “socially responsible” companies, Seventh Generation is a business that operates according to a new and different set of principles and values that in many ways are a marked departure from those long considered “traditional.” Its business practice is focused on offering people avenues to express their idealism, passion, and commitment to causes larger than themselves at every point along its supply chain — from suppliers and partners to shareholders, customers and its own staff.
The company derives its name from the Great Law of the Iroquois that states, In our every deliberation, we must consider the impact of our decisions on the next seven generations. For more information, visit or the company’s blog
Press Contacts:
Jessica Root Chrystie Heimert Seventh Generation, Inc.
(347) 374-8215 (802) 658-3773

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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