OnEarth Mag Offers Practical Guide to Green Investing

onearth.jpgNRDC’s OnEarth Magazing offers some practical insight into the idea of “Green Investing” outlining the basics and giving a good overview of some of the big players. The article is worth passing around. One thing they leave out, however, is the importance of instututional investors such as pension funds and endowments in SRI – individuals can make a difference, but massive long-term investors are the ones who can make monumental change, and weather the short term losses required to get there.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

One response

  1. Green investing and SRI (Socially Responsible Investing) are different things. Socially responsible investors usually have a long list of criteria by which they judge companies: employment practices, healthcare, peace, etc., as well as care for the environment. None of these are bad things, but they are not the same as a focus on the environment, and will have less beneficial impact on the environment because of it (although naturally more impact on labor practices, etc.)
    For example, most SRI funds would not touch Wal-Mart with the proverbial ten foot pole, which means that they cannot have a part in encouraging Wal-Mart’s efforts in energy efficiency.

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