“EcoHangars” Improve EcoEffectiveness of DryCleaning

In all honesty, the idea of yet another ad in my face makes me cringe a little bit, but I have to hand it to the makers of the EcoHanger, that they’re onto a pretty neat idea – provide dry cleaners with free hangers to replace the rather wasteful metal hangers they always send you home with. The catch – the hangers have advertisements on them. They’re also made of biodegradable recycled paper. Here’s the site.
Of course, I don’t see anywhere on their site that mentions that 100% recycled includes post consumer content – the only real definition of recycled. There’s also not much explanation of exactly what the ink in the ads is made of. And with a useful shelf life of just 8 weeks, they won’t be replacing real hangers any time soon. But still, probably a better option than the wire version. If only looking at those ads would reduce my bill… hmm..
via springwise, thx Jamie!

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

5 responses

  1. Great post. EcoHangers are made with vegetable dies and are almost 100% post consumer content. The shelf life is MUCH longer than 8 weeks – that’s just advertising shelf life. In reality, they last years in your closet. – Hanger Network

  2. Just when I was about to send this to everyone I know – including Greener Cleaners here in Chicago – with clever subject title “no wire hangers!” they lost me:
    “And those plants conform to OSHA & EPA carbon emission standards as well as wastewater discharge standards.”
    Ah, there are no OSHA or EPA carbon emission standards. Rule #1 of introducing an “eco-product”: don’t greenwash. This crowd is pretty savvy.

  3. Hmmm…
    This just gave me a flashback to a dry cleaning incident which happened to me 3-4 years ago. While living in North Carolina I was taking my dry cleaning to the supposedly eco-conscious CO2 dry cleaner, Hangers Cleaners (http://www.hangerskc.com/).
    As a eco-minded power-suit wearing consumer, I ALWAYS brought my hangers back. Normally, they’d gladly take them, but one day the guy at the counter refused saying that they could no longer take hangers back because the “company that they paid to take hangers away was no longer in that business”. HUH???!!!
    Why on earth would a dry cleaning company PAY someone else to take a away hangers that they can use? Moreover, why would a company which specifically targets eco-minded consumers nix their hanger takeback program regardless of the hoops that they may have to jump through to do it??
    I wrote the company headquarters about this, but I never received a reply. Hmmm…
    I also find it amusing to contrast this with the summer that I spent in Thailand – where the cleaners DEMANDED not only the hangers back, but also the thick plastic that they’d cover my clothes in. Not because of any sort of eco-mindedness – but because it saved them money!

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