Wal Mart Videos to Peruse this Weekend

I’m taking off for the long weekend and I highly recommend you do the same. All work and no play ya know. But here’s a Wal Mart Video featuring Andy Rubin, Adam Werbach and others talking about CFLs, along with a whole host of others. It’s a veritable youtube of options. The one about skylights in Kansas City is noteworthy.
It’s basically a bunch of advertisements, but some of them are very well done and worthy of merit. Of course the question is, what’s going on behind this propaganda? For the most part I’m still giving Wal Mart the benefit of the doubt as there is clearly a lot of sincerity behind many of their efforts. But I’m stuck wondering – is the big-box model itself inherently flawed in terms of the context of either environmental or social sustainability? That’s my thought for the weekend.

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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