Firms With CSR Policy Thrive

The results of three trailblazing studies released today from the United Nations Global Compact, McKinsey, and Goldman Sachs, show two clear trends within sustainability in business. First, an increasing number of business leaders consider CSR to be an important business strategy for creating value, competing successfully and building trust with stakeholders. Second, the studies show that sustainability front-runners tend to create sustained competitive advantage, having outperformed the general stock market by 25 per cent since August 2005. Of those, 72 per cent have outperformed their peers over the same period.
The Executive Director of the UN Global Compact, Georg Kell says, “Taken together, these three reports show that for an increasing number of business leaders, corporate responsibility is no longer an option, it is a necessity in order to compete successfully”, said Mr Kell.
From the press release by the UN:

More than 90 per cent of CEOs are doing more than they did 5 years ago to incorporate environmental, social and governance issues into strategy and operations. 72 per cent of CEOs said that corporate responsibility should be embedded fully into strategy and operations, but only 50 per cent think their firms actually do so. 59 per cent of CEOs said corporate responsibility should be embedded into global supply chains, but only 27 per cent think they are doing so.

Via: One Shade Greener

Sheila Samuelson is a Sustainable Business Strategist at Bright Green Strategy. She has earned an MBA in sustainable management from Presidio Graduate School, and has sustainability experience in the public, private and non-profit sectors. Samuelson has helped Greensburg, Kansas work toward a sustainable recovery from the devastating 2007 tornado; worked with the San Francisco Department of the Environment; co-founded a designed a green business certification program for the area surrounding Dubuque, IA; and helped some of the largest global corporations measure and track their sustainability metrics.

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