TreeHugger Aquired by Discovery (A Personal Message)

discovery.jpgWell folks, this is old news by now, but a lot of people have been asking about the TreeHugger/Discovery deal and what it means and here’s my brief take. When we started, 3 years ago I always knew it was going to be a cool, fun site. With what I learned at Gawker, plus Graham Hill’s financial backing and out-of-site eye for design, I figured we could build something a bit more popular and a bit more successful than the average blog. Within a year I realized I could actually make a (very modest) living from TreeHugger and that with the quality of writing that was going into it the thing might actually turn into a real media presence and actually play a real role in “mainstreaming” the basic principals of an ecologically conscious lifestyle. The last year has been spent building that presence, finding new and creative ways to communicate the green message to more and more people. As the audience has grown, and as explained by Graham here, TreeHugger started getting the attention of some major media brands. As you all know by know, Discovery Communications picked us up last week and will essentially make TreeHugger the flagship component of their green efforts online, and I think it works out as a pretty good match. Graham and Ken Rother will continue to manage it for the foreseeable future, and I’ll probably be less and less involved, if at all.
So there you have it. “Doing well by doing good” rings a little louder today.
PS – A million thanks to the vision of Graham Hill who took the risk to found and fun this incredible venture that has really touched the hearts and minds of literally millions of people.
PPS – I’m taking off for the week so there may be a shortage of posts here on 3P until the following week wherein 3P 2.0 may finally launch along with the help of Pablo, Joe, Stacey, and others…

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

4 responses

  1. This acquisition is proof that if you’re serious about your advocacy, your efforts get the attention and returns that you deserve. Many more worthy blogs will likely follow.
    Google buys Internet news delivery firm FeedBurner:
    There’s more news you can use at TheNewsRoom. Email to find out how we can be your partner in great news content.
    – Alvin from TheScienceDesk at

  2. “and I’ll probably be less and less involved, if at all”
    Nick thank you so much for all that you have done to make TH the site it is. That everybody loves so much. You rock. and seriously, i have no doubt that whatever next you are going to be up to, is going to be yet another ‘world changing’ thing to help us all. Best Wishes for all your future endeavours.

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