Walmart Greens Supply Chain

green_wmt.jpgOn the heels of unveiling “Great Value” brand CFLs last week, Walmart announced today that the company is working with suppliers to gauge and reduce the energy consumed in buying, manufacturing and distributing the products they sell, beginning with a focus on seven products (DVDs, toothpaste, soap, milk, beer, vacuum cleaners and soda).
Through energy reduction policies like this, retailers with supply networks on the scale of Walmart’s, can send a ripple of efficiency standards and product innovation through multiple industries, and squeeze inefficiency out of operations. Walmart, which will encourage the rest of its suppliers to respond to their new program, is working closely with suppliers and organizations like the Carbon Disclosure Program.
Articulating that this initiative is both a sound business decision for Walmart’s supply chain and the environment, the firm’s Chief Merchandising Officer said, “This is an opportunity to spur innovation and efficiency throughout our supply chain that will not only help protect the environment but save people money at the same time.”
Original article from One Shade Greener.

Sheila Samuelson is a Sustainable Business Strategist at Bright Green Strategy. She has earned an MBA in sustainable management from Presidio Graduate School, and has sustainability experience in the public, private and non-profit sectors. Samuelson has helped Greensburg, Kansas work toward a sustainable recovery from the devastating 2007 tornado; worked with the San Francisco Department of the Environment; co-founded a designed a green business certification program for the area surrounding Dubuque, IA; and helped some of the largest global corporations measure and track their sustainability metrics.

3 responses

  1. I’m curious how they have chosen the product lines they have chosen to launch this initiative. What products are next on the list?
    I admire that Wal-Mart is focusing on this given it’s high concentration of middle American consumers. It seems that the sustainability trends are slower to reach those areas of the country.

  2. Just to be a little pickey… “middle america” has nothing to do with the midwest, and I really tire of people characterizing the non-coastal regions as some sort of backwater. I assure you, “middle america” is actually at its worse in the central valley of California, and at its best in a handful of cities that are very much all over the place.

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