A few years back, as a student at the sustainability focused MBA program at Presidio, we were doing a project to create a mock proposal/presentation to Ghirardelli Chocolates on how we saw them introducing an organic, fair trade line. My component was the packaging. At the time I recommended Plantic, an organically based, biodegradable plastic that was currently being used in Cadbury candies for the tray.
It was an amazing material, capable of dissolving when in contact with water, effectively eradicating the issues that arise when someone chooses to throw out, rather then recycle, plastics. Not merely turning into smaller, still toxic molecules, as petro based plastics are known to do, this begins, and ends, as benign, organic, even edible material.
So it was a pleasure last week, when I was interviewing Jason Wachob of Crummy Brothers Cookies for Ecopreneurist, that after I recommended they look into Plantic for their packaging needs, I checked into what they’re up to, and found that things have expanded quite a lot for them, to a broad range of executions and uses.
They practice what they call, “Responsible Science.” Not two words you typically see together. As Grant Dow, CEO of Plantic puts it:
Plantic is part of a global commercial movement committed to a new kind of profitability, where technological intelligence and dedicated business management can deliver simply better results all around. Not just better results for the shareholders of one corporation for one year, but better results for the world that makes the existence of business and enterprise possible. That’s what we mean by Responsible Science.”
Heartening words indeed. And what of their actions?
Today it seems they’ve branched out, and it’s possible, or soon will be, to use their material for cling wrap, flushable personal care products (enough said) and from the sounds of it, bottles. In addition, there’s “injection molding resin”, which according to Wikipedia, can include such things as car parts, entire panels, bottle caps, and outdoor furniture. One would hope that the water dispersability of their other products wouldn’t be in effect in these applications!
In any case, kudos to them for being part of the solution.
Paul Smith is a sustainable business innovator, the founder of GreenSmith Consulting, and an MBA in Sustainable Management from Presidio School of Management in San Francisco. His overarching talent is “bottom lining” complex ideas, in a way that is understandable and accessible to a variety of audiences, internal and external to a company.