“Green” Vodka? Purus: The eco-friendly cocktail

At a New Year’s party I attended recently I was pleasantly surprised to find a green alternative at the bar. Purus vodka was the highlighted booze for those who wished to bring in the New Year with an inebriated bang! Purus is organic vodka made with water from the Alps and organic wheat from Northern Italy. The bottle is sleek and distincly shaped; composed of recyclable glass and a 100% sustainable farmed cork. Even the label is entirely tree free and utilizes soy based inks and water based adhesives.
Purus’s website features a “virtual forest,” where you can plant virtual trees that will ultimately lead to the planting of real trees through a smart and innovative forestation program. Purus has teamed up with American Forests, a group dedicated to ensuring healthy forest eco-systems in every community. Beginning just this past month of December 07,’ American Forests kick-started the Purus program by planting one tree on behalf of each of the first 100,000 adult visitors that register for the free program on the Purus website.

The new trees will start hitting dirt at an accelerated pace in California, Texas and Florida. In my humble opinion, this is a smart marketing campaign targeted for the “green” cocktail enthusiast. I simply love to see companies that make every effort to give back to our environment that they reap their profitable products from. It certainly was a first for me to toast in the New Year with a green beverage. Purus has aptly captured a whole new perspective and brought fresh meaning to the clich√© “drink responsibly.”

Nick Aster is a new media architect and the founder of TriplePundit.com

TriplePundit.com has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for TreeHugger.com, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

4 responses

  1. Not to rain on the parade, but I reckon that importing this stuff from Italy negates any environmental benefits gained from the fact that it’s organic. Course I haven’t done the math on that, just a hunch. Why not produce in a few locations?

  2. I think it’s a great start regardless of the shipping consequences. That is a problem that needs to be addressed more specifically in the transportation industry, clean fuels are critical.
    Is it worth hindering the advancement of a worldwide economy due to location and environmental impact? I really don’t know, I am not one to claim to have that answer but I think demand and pressure needs to be continually unleashed upon the fascilitators of the finite and polluting transportation systems.

  3. That is a great idea. Other companies need to get onboard with the program, all we need is one to start and the rest should follow in the future, hopefully the near future.
    The replanting of the trees is a very good idea, especially in California. They say it will take decades to replace the trees that have burned there. This is a great way to kickstart the replanting of the trees!

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