Top 10 Green Business Trends – State of Green Business 2008, Pt. 1

globe.jpgThis week, launched its inaugural report, “State of Green Business 2008.” In it, you will find a wealth of information on green business trends with a cross-sectoral approach. Over the next week, we will bring to you a synopsis of some of those trends. To start off, here’s a list of the “Top Green Business Stories of 2007.”

1. Corporate Climate Commitments – Major companies are making public commitments about their strategies to address climate change in record numbers.
2. Automotive Industry Finally Gets It – Major carmakers are bringing us more fuel-efficient and hybrid vehicles, with plans to launch plug-in hybrids soon.
3. Planes, Trains, Trucks, and Ships are Going Green Too – Other players in the transportation sector are also implementing eco-efficient tech to reduce their environmental impact.
4. Green Marketing/Greenwashing – Just as companies are increasingly catering to the “green consumer,” mainstream consumers are increasingly skeptical of such claims.
5. Toxic Product Reduction – Manufacturers and retailers faced a public backlash this year concerning toxic materials in their products. As such, they are making amends to reduce or eliminate them in future production.
6. E-waste – The computing industry got serious this year about energy use and disposal problems associated with technology.
7. Big Companies Get Real about Sustainability – More Fortune 500 businesses announced plans to incorporate company-wide initiatives to engender smarter resource use.
8. Green Buildings Skyrocket – Green buildings become the norm in major urban centers across the nation.
9. Banks Pull Out of “Dirty Investments” – Shareholder activism pressure large banks to invest in clean energy production instead.
10. “Zero” is Where It’s At – “Zero-waste,” “zero-carbon,” and “zero-emissions,” are the rallying cries from the new initiatives emerging from the corporate sector.
This ambitious effort to analyze green business trends provides a much-needed perspective on the field. The overall results? Major businesses have made commendable strides towards streamlining their business strategies with an environmentally sustainable focus over the last year. However, it remains to be seen whether, in fact, these approaches are making a difference to the environment. Insufficient data exists as of yet to make conclusive claims about the efficacy of these programs in the aggregate. This leads to a mixed verdict, “Companies are getting cleaner and more efficient, but only incrementally, and many of the gains are offset by the ever-growing economy.” As we look at more sector-specific trends over the next week, we will shed light on some of the factors hindering further “conscious capitalism” evolution.
Grab the whole report on

Shannon Arvizu, Ph.D., is a clean tech educator and cutting-edge consultant for the auto industry. You can follow her test drives in the cars of the future at

5 responses

  1. i build wind and solar farms in ohio i have purchased hotels that will go green and be powered by wind and solar and alternet energy. also 100 per cent recycling involved.

  2. The next big business trend or wave is the “green” movement. The true explosion will occur in when each and every household begins to use green cleaning products. I mean really, what does green mean to you personally? The household cleaning product business is a $14.4 BILLION dollar industry. 99% of the chemicals in the home are toxic, poisonous, and dangerous for us, our families, children and our environment. If you don’t believe me, just look under your sink! The first wave of the green movement is households replacing toxic cleaning products with green cleaning products. This trend represents a tremendous market potential. At WOWGREEN, We are “Freeing the world of toxic chemicals, one household at a time!” I invite you to watch a short video about this movement. Click on this link: wait for it to load and press the play arrow. I look forward to hearing from you after you watch the video. Please call me or write back and share with me your thoughts.

  3. Great post. I think that businesses going green is very important in todays economy. It is a great way to save money and help do the right thing for the environment. My small office has done its part to go paperless,minimize our waste, and cut down on employee costs. We even switched to a telephone answering service to cut back on electricity and additional expenses of more employees.

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