Eco TV is greener than Philips wants you to believe

eco-tv.jpgFor that strange little cross section of environmentalist and videophile, there is a high definition TV out there for you. I’m talking about the recently launched, CES award-winning Philips 42PFL5603D Flat TV 42″, better known as the Eco TV. The problem is that you may never hear about it.
The set is RoHS compliant, meaning it is virtually free of the six major heavy metals including lead, mercury and cadmium that are a danger to your health and the environment. It also uses less energy by dimming in response to ambient light and using a mere 0.15W on standby. The packaging and manuals use recycled material for a nice touch. The set runs in full 1080p and uses Philips Pixel Plus HD technology to remove artifacts so you’ll always get a nice image. And at $1399.99, the set is comparably priced.
Sounds great, right?

Now check out the Philips site for the set. You’re see that “this eco-friendly TV delivers powerful performance while conserving our future,” but you won’t find anything about RoHS compliance, recycling packaging, or even the ambient light technology. Only if you dig through the tech specs will you find the sub-watt standby power.
Why a company would put such effort into making an environmentally smart HDTV and say next to nothing about it is puzzling. These features set the TV apart in the overwhelming field of HDTV. Philips also decided to officially go with the catchy name 42PFL5603D Flat TV 42″, only including Eco TV as an aside. Can you imagine the RAZR being called the 574F32R5 Cell Phone, or more fittingly, the Prius being called the 654FJ0W Hatchback?
A few more important details and some branding imagination and Philips could have a hit on its hands. It would also increase the company’s green image and promote environmental awareness on a scale as global as Philips.

Nick Aster is a new media architect and the founder of has grown to become one of the web's leading sources of news and ideas on how business can be used to make the world a better place.

Prior to TriplePundit Nick worked for Mother Jones magazine, successfully re-launching the magazine's online presence. He worked for, managing the technical side of the publication for 3 years and has also been an active consultant for individuals and companies entering the world of micro-publishing. He earned his stripes working for Gawker Media and Moreover Technologies in the early days of blogging.

Nick holds an MBA in sustainable management from the Presidio School of Management and graduated with a BA in History from Washington University in St. Louis.

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