3P SoundBite – May 1, Brian T. Mullis of Sustainable Travel International


Sustainability is a journey, not a destination

3P SoundBite emerged from our desire to show that entrepreneurs and intrapreneurs in sustainability come from all different walks of life…they could be people you know, or they could even be you! Every Thursday, we bring you a new profile and a new perspective.
Recently, I talked to Brian T. Mullis, a former tour operator who co-founded Sustainable Travel International with Peter Krahenbuhl. Learn more about what Brian has to say about being an entrepreneur and the non-profit’s choice to be a 501(c)(3) organization.

Who: Brian T. Mullis, co-founder.
What: Sustainable Travel International is a 501(c)(3) non-profit organization – owned by the public and not by the founders. The organization exists to promote responsible travel mainstream and the concepts of sustainability.
On entrepreneurship: “I worked for 10 years as a tour operator the better part of 10 years operating outdoor-oriented trips around the world. The opportunity to found a non profit with an international focus with the main goal for sustainable travel is very exciting and very powerful”
On going non-profit: “We chose 501(c)(3) for credibility. It wasn’t about ego-centrism, this was about doing something much greater than ourselves and to give back to the industry. I have no regrets (about choosing to go non-profit)…there are so many benefits. The only downside is we don’t have any financial stake in the organization.
What is unique about our model, unlike most non-profit organizations, we don’t depend on outside sources of funding. That’s the future of the nonprofit world – social entrepreneurship – we’re very self reliant”
How individuals can create social change within companies:
First determine what you want to do and why you want to do it and that will help frame how to pursue it. My personal recommendation is measuring your impact how much electricity are they using how much potable water is being consumed, once they measure those impacts…the bottom line is you can’t manage what you don’t measure.
More on Sustainable Travel International: Sustainable Travel International
Want to be featured on 3P Soundbite? Email Clara at TriplePundit dot com and tell us about your unique perspective!
Clara Kuo is a marketing communications strategist with an MBA in international marketing from the Monterey Institute of International Studies. Her professional interests include social media, entrepreneurship/intrapreneurship and the triple bottom line. She blogs here and on her self-named blog (www.clarakuo.com).

Clara lives in the San Francisco Bay Area and considers herself an international citizen. She has an MBA from the Monterey Institute of International Studies, and currently works in San Francisco as a marketing analyst. You can find her tweeting, blogging or simply continue an existing 3P conversation by commenting on a post.

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