HP introduces Eco Highlights Label and announces new company goals for sustainability

deskjet.jpgWhile there is a movement to avoid printing printing emails, and attachments can be read in PDF, resumes, photos and legal documents are often items that still require printing.
HP’s Imaging and Printing Group (IPG) continues to push the envelope with an announcement yesterday to reinforce their position as “a leader in environmental sustainability for the imaging and printing market.”
To underline HP’s longstanding commitment to eco-efficiency and to address the growing demand of consumers, SMBs and the enterprise for more changes, HP is announcing three initiatives to “green” the world, and most notably, they are introducing a deskjet printer, the HPD2545 made of up to 85% of recycled plastic gleaned from their “closed loop recycling program.”

The Eco Highlights Label
Previously, HP has been known for their cartridge recycling program, but they are now launching an entirely new line which will include the HPD2545 made up of 85% recycled materials and two HP laser jet printers.
Eco Solutions Program
Customers can assess their energy efficiency with the Carbon Footprint calculator to compare their existing printing system with new printers, and can potentially reduce their costs by 30%, Tom Codd said. If that’s not enough, and customers want a better estimate of their current energy consumption, they can request the Eco-printing assessment where HP will come in and prepare an assessment as a service for their customers.
They also innovated on a feature called Auto On/Auto Off, which places printers in sleep mode and reduces energy consumption to 1 watt or less of power. Tom said that the company may have plans to roll this out across the printer line in the future.
HP is committed to working internally for climate change
“Our goal is to be #1 in our industry in terms of eco-efficiency,” Tom said, and the company is setting new goals to ensure that they are energy efficient. They promise to improve the energy efficiency of HP ink and laser printing products by 40% by 2011, up 10% from their previous goal, and they will also increase “quadruple the number of Halo collaboration studios worldwide by 2009,” which is expected to reduce the number of trips employees must take to attend meetings.
As HP continues to address the issues of creating a triple bottom line, ClimateCounts shows that HP and two of the company’s competitors, IBM and Canon are both “striding” in their efforts to combat climate change. You have to hand it to HP for appearing the most vocal on the subject. It’s not easy for large organizations to make big moves in supporting climate initiatives, and it has certainly taken HP a lot of research on their part to create stuff like their new clear packaging design made from plastic milk jugs which reduces the amount of packaging material that needs to be recycled.
What are your thoughts? Can they be the most green of all their competitors? What do you think of the new HPD2545?
See press release

Clara lives in the San Francisco Bay Area and considers herself an international citizen. She has an MBA from the Monterey Institute of International Studies, and currently works in San Francisco as a marketing analyst. You can find her tweeting, blogging or simply continue an existing 3P conversation by commenting on a post.

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